Andrew

Bad UX, repeated enough, becomes familiar, becomes the default, becomes the standard

@aakashgupta You could see this chart as AI replacing jobs but I think the more accurate interpretation is that AI spending is masking an economic downturn.

this is an insane chart

A couple of Ancients from my collection

The most undervalued asset in business is user experience. Invest in design.

Great design is not about decoration or cleverness. It’s about shaping technology to fit human intuition. I just finished writing an article on the invisible language of good design andrewcoyle.com/blog/the-invis…

I wrote a comprehensive guide to the types of data visualizations employed in user interfaces. I hope it’s helpful in your work! andrewcoyle.com/blog/visualizi…

Most AI products fail because they start with the model, not the human. The paradox: the more powerful the AI, the more confusing the product becomes if you skip understanding people. Designers who treat human insight as the scarce input—and AI as the abundant output—will build products that matter.

The most powerful UX move in AI is showing uncertainty, not hiding it.

Good design feels invisible because it lets the task take center stage. When the interface draws attention to itself, it steals focus from the outcome the user actually cares about.

@jornvandijk @Nasdaq Framer is so good. It’s the best product out there.

We made it to the @Nasdaq tower!

@PalmerLuckey Are you sure you didn’t go a little overboard with design with this one?

We optimized for search engines for 20 years. Now we have to optimize for generative engines. I wrote about GEO (Generative Engine Optimization) and why every site needs an llms.txt file. andrewcoyle.com/blog/generativ…

Are we overestimating AI? Did the AI chat agent unlock a surge of growth that’s hitting a plateau? Was it the UI not the model?

@joulee @ojoshe @ryolu_ The Shakers weren’t trying to make something beautiful. They were stripping away ornamentation and focusing purely on utility—and beauty emerged as a byproduct.

@ojoshe @ryolu_ Shaker design philosophy

stay true to the medium the “liquid glass” approach to design is peak “design system” gone wrong — when you optimize for visual consistency over interaction fidelity, you lose the soul in each medium. each input method has its own physics and affordances. touch needs bigger targets and gestures; mouse wants click, hover, press, release, precise cursors; keyboards need focus, press, combos and modifiers. when you force the same visual language and patterns across all of them, you’re basically saying “fuck the user’s actual experience, i just want my design reviews to look nice.” it’s like... imagine if we made chopsticks, forks, and spoons all look identical. sure, your kitchen drawer would be “consistent,” but good luck eating soup with chopsticks. apple used to get this — classic mac os had different UI paradigms for different contexts. Aqua brought us to the internet age with hand-crafted reality, each icon with characters, yet strikingly cohesive. apple also knew not to directly transplant this to the first iPhone OS, but perfectly fitted to touch. but now everything's becoming this homogeneous glass blob because it's easier to maintain one design system than to respect the medium. the real disease here is prioritizing brand over the craft beyond the visuals. when designers stop asking “what’s the most natural interaction for the pros who want precision?” and start asking “how do we make this look just like our other stuff?” you get interfaces that look pretty in pre-recorded keynotes but feel dead in your hands. we should be designing for the conversation between human and machine, not for the screenshot. each medium deserves its own language — not a translation of some universal corporate speak.

@madewithgsap @greensock This looks so awesome 🤩

A warm welcome to all our new followers! Curious about our product? Here’s a (super quick) showcase of all our effects. Feel free to sign up for our newsletter to stay in the loop. All our effects are built with @greensock 💚 Get access now. ↳ madewithgsap.com

@soho_ca Sometimes is better to start over before it's burnt

@coyleandrew beware of overcooking.

Keep prompting and let the AI cook

Time for pendulum to swing back.

@mont3rje I have! I plan to post them on my YouTube channel (@CoyleAndrew" target="_blank" rel="nofollow noopener">youtube.com/@CoyleAndrew). I love video essays. Do you have any recommendations on how to create them or what they could look like?

@coyleandrew Hey Andrew 👋, have you ever considered making videos of these article posts?

We're living through The Great The Cognitive Load Crisis. Attention is scarce and most software wastes it. coyleandrew.medium.com/the-cognitive-…