Casey P. O'Neill
10.8K posts

Casey P. O'Neill
@cponeill
Persuasion is the appeal to interest and emotion rather than the intellect.


We made a blind taste test to see whether NYT readers prefer human writing or AI writing. 86,000 people have taken it so far, and the results are fascinating. Overall, 54% of quiz-takers prefer AI. A real moment! nytimes.com/interactive/20…

I started the first programmatic ads product at Meta and was a huge champion of the technology. OpenAI considering an ad tech partner like TTD is wrongheaded, and the worst possible way to build an ads business for such a unique and intent-rich consumer experience. It’s banner and video ads powered by pixels firing on websites, the most legacy ad tech around. Assuming this is true, it means that likely there’s either no internal interest in building this properly, or an utter lack of ads vision.

Sound the alarm. The VCs are now publishing essays about the value of Brand. The “taste” bros will follow suit.


Lou Reed took 100% of A Tribe Called Quest’s royalties for “Can I Kick It?” so they never made a dime off it and he didn’t even play the bassline or drums they sampled.

Thiel has this completely backwards, and the data shows it. “Word people” aren’t surviving AI. They were the first casualties. Freelance copywriting agencies went from $600K in annual revenue to under $10K in 2025. Content writer job postings for digital marketing are projected to drop 50% by 2030. 81.6% of digital marketers already fear replacement, and that fear is justified because companies discovered “good enough” AI writing costs pennies compared to human salaries. The reason Thiel thinks math people have it worse is selection bias. When Microsoft lays off software engineers making $180K, Satya Nadella goes on stage at LlamaCon and tells Mark Zuckerberg that 30% of their code is AI-written now. Bloomberg files a report. TechCrunch writes three articles. 40% of Microsoft’s 2,000 Washington layoffs were software engineers, and everyone noticed. When a copywriter making $55K gets replaced by ChatGPT, nobody writes that Bloomberg story. One agency owner described losing all 8 employees including his sister. A gardening copywriter overheard her boss say “just put it in ChatGPT” six weeks before HR let her go. These stories ended up on personal blogs, not earnings calls. What Thiel is actually observing is a visibility gap. Coding displacement happens at companies with $3T market caps that file public disclosures. Writing displacement happens at 5-person agencies that just quietly stop invoicing clients. The math tells the real story: 276,000 tech workers lost jobs in 2024-2025. Content writer positions are declining 13% in AI-exposed fields. But the freelance writing market doesn’t have a Layoffs.fyi tracking it. There’s no WARN Act filing when a Fiverr client switches to Claude. Both sides are getting hit. The difference is that one side has a Bloomberg terminal tracking the damage, and the other side just has a Reddit thread.

@SeekingN0rth What? No I don't. I spend about the same amount of time (a very large amount) on every sentence.


Y'all need to stop writing your LinkedIn posts with AI. Your Claude is showing.













