Craft & Commerce

The Girl Scouts is using AI to increase registrations through search campaigns. ow.ly/P6jm50OFyuF

U.S. ad market expands 50.3% in May, and smaller ad categories surpass the top 10💪@SMI_Data bit.ly/2ShODIW @mp_joemandese

*NEW* Dollars + Change: #socialaudio, #nonprofits and @joinClubhouse , a timely TV campaign from @StopAAPIHate and the latest news for nonprofit marketing leaders: mailchi.mp/craftand/dolla…

Our Friday gift to you - a new edition of Dollars + Change! Why #audio matters so much (in 3 charts), campaigns from @Everytown @WWF @HomeDepotFound and the latest and greatest news for #NPO #marketers. Dig in 👉 mailchi.mp/craftand/dolla… #paidmedia #Advertising #nonprofit

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns socialmediatoday.com/news/facebook-… via @socialmedia2day

How can orgs tap in to that attention? From the beginning, the co-founders have said they won’t pursue advertising to generate revenue. The startup plans to pursue a transactional model--think donations, subscriptions and event ticketing.

Just how quickly is Clubhouse growing? On Sunday, co-founder Paul Davison said the service reached 10 million weekly active users, which means its user base has blossomed fivefold in a month. bloomberg.com/opinion/articl… via @bopinion

As the # of US internet users streaming vs. viewing traditional TV continues to grow, so does the variety of streaming platforms & devices available to them. Consumers are more interested in the content than the platform or device they actually view it on. warc.com/content/paywal…

Check out our latest issue of Dollars + Change featuring an interview with @davecause of @P2PForum on peer-to-peer fundraising, new campaigns from @movember, @USArmy and news nonprofit marketers need to know 👉 mailchi.mp/craftand/dolla…

Read our interview w/ @calebgardner on social media + social change, & learn how a mix of emerging & established brands (including @its_apenalty) are purposefully leveraging the mass appeal of the Super Bowl in our latest Dollars + Change newsletter lnkd.in/dqqAgNC.

Users Watch YouTube 4x More Than Netflix. searchenginejournal.com/tiktok-beats-f… via @MattGSouthern, @sejournal

For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage. searchenginejournal.com/tiktok-beats-f… via @MattGSouthern, @sejournal

Plus, a peek under the hood at how #advertising was deployed by @fairfightaction to get out the vote for the #georgiarunoffs Read & subscribe here! 👉mailchi.mp/craftand/dolla…

In our latest edition of Dollars + Change: a newsletter for the modern nonprofit marketer, we're addressing the colossal elephant in the room - how to balance the efficacy and challenges of social media advertising #nonprofitmarketing #nonprofitadvertising mailchi.mp/craftand/dolla…

Dollars + Change: Wrestling with paid social - mailchi.mp/craftand/dolla…

Google adds Short-Form Video Carousel in selected search results - expanding the reach of tiktok and reels content while keeping audiences within the google experience. socialmediatoday.com/news/google-ad… via socialmedia2day

Dollars + Change: Our favorite (and not so favorite) things of the year - mailchi.mp/craftand/dolla…

Check out this hilarious, cathartic 2020 send off from our friends at @publicinc benefitting @mentalhealthcln (US) and @BlackHealthCAN (CAN) youtu.be/OJh8l0XwLGU

We're tackling your burning TV questions and more in this week's Dollars + Change! Read and subscribe for more of C&C's nonprofit marketing know-how: mailchi.mp/craftand/dolla…

Facebook Launches New Fundraising and Community Assistance Tools as Part of 'Season of Giving' socialmediatoday.com/news/facebook-… via @socialmedia2day