Mia Salas

Who’s going to BubbleCon 2023 in NYC? Debating getting tickets 😇 #bubbleio #bubblecon #startups

Do you create content? Share your experiences here too! 👇 #contentcreator #socialmedia

You should start creating content today. Here's why👇(thread!)

Growing up, my parents told me: "Don't worry, people aren't watching your every move. They're worrying about themselves." But on social media, people ARE watching your every move. Knowing that and still pressing “POST" on a video you made in 5 minutes is a true superpower.

So I won't tell you to create content to make money, build a personal brand or become the next Alix Earle. Can all of those things happen? Yes. But the most important thing content creation gave me isn't something that can be measured.

That's when I realized that people don't want perfect. I started sharing authentically: no scripts, no makeup, no aesthetic background. I used all the silly trending sounds and didn't care if my captions had spelling errors. I felt free. I felt fun. I felt confident.

When I first started creating content, I wrote scripts. I practiced before my videos. I spent hours editing until it was just right. And then one day, I spontaneously filmed a video while walking to class. It went viral. 1M views viral.

You probably already read a million posts about the creator economy taking off. You likely heard about the many opportunities content creation unlocks, from $10K brand deals to founding new companies. But here's something the experts don't talk about: confidence.

#5 And now you have a brand voice! You can use your brand voice in: ✍️ Blogs and newsletters ✍️ Replies to comments ✍️ Captions on social posts ✍️ Emails to customers …and pretty much everywhere else you’ll be communicating with your audience! Good luck 🫶

Craft a unique brand voice for your startup ✍️ If you’re an early-stage #startup, PLEASE spend time defining your voice. Learn how here ⬇️

#4 Now make a list of what you ARE List out a few characteristics that your startup wants to embody, flipping the NOT’s. For example: We’re learning with you We’re playful and fun We’re inclusive of everyone

#3 Make a list of what you’re NOT Ruling out pieces of your brand voice will help you craft the right one. For example: We’re not experts or know-it-alls. We’re not super serious or formal. We’re not exclusive.

#2 Craft your user problems You likely already know the problem you’re solving, but write a user problem statement anyway! For example, if you’re making travel easier, maybe your statement is: “I love traveling, but it’s too much work and stress to plan trips by myself.”

#1 Craft a user persona In order to know how to speak with your audience, you need to KNOW your audience. Create a user persona to understand your target audience’s age, occupation, likes and dislikes, pain points, etc.

Why does brand voice matter? Your brand voice is everything. It’s how you connect with your target audience and find product market fit. It’s why people will choose you over competitors. Here are 4 steps to crafting a unique brand voice that’s right for your company 👇

What’s a brand voice? 🤔 Your brand voice is your company’s personality. It’s how you show up and communicate with your audience. Think: if I were talking with my customers IRL, how would I want to come across? Friendly? Knowledgeable? Supportive?

You will not only have a WAY more successful launch, but your startup will grow 10x faster than other startups who thought about marketing after the product was perfect. Want to chat more about marketing for your startup? Book a Discovery Call with me today! 👏✨

90% of #startups fail. They would tell other founders to not sleep on marketing. Here’s why👇

Before you code all these new features and hop on sales calls, you need to define a marketing strategy. Who’s your target audience? What’s your brand voice? How will you reach your audience and on what platforms? Then start creating content and building your audience.

Marketing should be P0, especially in today’s tech world. You CAN and SHOULD market your product before it’s a product. If you wait until it’s fully built and ready to launch to start your marketing efforts, who will be there waiting to download your product? Nobody 🥲

Marketing often falls low on founder’s priorities. Building the product, generating leads and sales, and even hiring a team sometimes come before marketing. But let me let you in on a secret…