Creature Comforts

Hot Pink is back! A beer as iconic as the color itself: glowing and vibrant, neon and nostalgic. Made in the image of the pink lemonade of your childhood, but as an 8.0% ABV sour bomb with lemon, strawberry, hibiscus, and raspberry. Available now at the Athens taproom.

From our factory to your fridge... 🌴

Get your spa on! One lucky fan (+ guest) will win 2 nights in the mountain paradise that is @OldEdwardsInn, courtesy of Creature Comforts. Grab a Sun Glow and escape to Highlands, NC! Enter to win: bit.ly/4yysxRR

Infinite Recursion is back! Maximum hoppiness like an IPA + lower ABV = maximum crushability. You may even find yourself wanting to enjoy this one on an infinite loop! ♾️ Available now at the Athens Taproom.

Enter Can Man! 🤘 Whether a little something for the heat, or something for the AC, Can Man merch has got you covered. Shop Can Man merch: bit.ly/4f86k5n

Bigger Dreams is hitting the town with a whole new look, plus more tropical hops for a punchier profile, brighter tropical aroma, juicier flavor, and rounder finish, while still maintaining that lovely, hazy drinkability. New design, new recipe. Big flavor, Bigger Dreams.

Cheers to the little green plant that makes our world go 'round. 🍻 Across the world, brewers highlight the hop in different ways. The USA loves an IPA. This time we're going with Germany's favorite, the pilsner. Herbaceous, grassy, floral- Hopfen! Hopfen! is available now.

Winning Colors has officially earned its name, landing a Gold Medal at the 2026 San Francisco World Spirits Competition. 🥇 🙏 Blended in small batches for depth and balance. Come grab a bottle of this award-winning Batch 1 before it's gone!

Legion Demo is back! Named for another legendary music origin story from Athens and another reason to love this town. A reminder to be bold and chase down those dreams! This DDH Hazy IPA is BACK by popular demand. Available now at the Athens Taproom.

PRO TIP: The more tees you have, the less often you need to do laundry. Less laundry = lower water bill...you basically can't afford NOT to get a new Creature tee. All Comfort Colors, all cotton, all pre-shrunk. Shop now: bit.ly/44IQAPy

Grab something sparkling to fill those ice buckets this weekend. Take 10% off any to-go vodka seltzers ALL WEEK at the Athens Taproom. All natural ingredients, all under 100 calories, all local, and gluten-free for all to enjoy. Sun Glow variety packs are available now in GA.

Get a little something Creature in your cooler. Take 𝟭𝟬% 𝗼𝗳𝗳 𝘁𝗼-𝗴𝗼 𝗮𝗹𝗹 𝘄𝗲𝗲𝗸 to stock up. We'll be open 𝟭-𝟲𝗽𝗺 on 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟰𝘁𝗵 to celebrate Independence Day the Creature way. Regular hours the rest of the weekend!

Sapelo bottles are here! Every time you raise a glass, every time you ask for Sapelo, you're directly supporting SOLO's community-led efforts of cultural and biocultural preservation. Ask your favorite spots for Sapelo aperitivo and reserve your own: bit.ly/3SAZYmo

The perfect pop of color for <100 calories... Sun Glow variety packs are hitting the shelves all around Georgia!

Our friends at @AthensSkateParkProject and @MobileRamps are bringing truckloads of ramps, rails, blocks, and more to skate on from 12-8pm. Here's the skinny: 🎵 @CultPotentialMusic - 2-3PM 🛹 Contests & Giveaways 3-5PM 🎵 @Mandown_186 5-7PM 🌮 @LaPa.Athens - all day

🍊 Sapelo aperitivo celebrates the beauty of Georgia’s Sapelo Island and its people. Every bottle is a toast to heritage, legacy, and economic opportunity. Learn more: bit.ly/4eSvXqD Available now both at your favorite spirits retailer and our Athens Taproom.

The MANDOWN tag marks the spot of the original SPoA. We're bringing it back Sat, June 20th, from 12-9pm, with a 💥𝗣𝗢𝗣𝗨𝗣 𝗦𝗞𝗔𝗧𝗘 𝗝𝗔𝗠💥 on our patio with live music, food trucks, competitions, and giveaways. More about @AthensSkateParkProject: bit.ly/4eUCjVx

From Sapelo. With purpose. Coming soon to a patio near you. 🍊🌴 . . . . . Can't stand a cliffhanger? Check the linktree.☝️

Created in collab with @GeorgiaGolfCo with 4-way stretch and breathable fabric, this golf polo's got dad's back, no sweat. Take 10% off all online items through Sunday with promo code DADSDAY10.

We collabed @fastfashionbeer for the fans to make the perfect low ABV pilsner for watching all your favorite international soccer matches. Match Fit is a footy pils featuring a crisp, piney aroma with notes of black tea, sage, and chamomile. This one's back of the net stuff.