Crossroads

Take a minute to read some great content from our VP of #Health and #Finance discussing the evolving #healthcare consumer: bit.ly/2GkE5xm #PublicRelations #PR

Check out our latest blog about a new PR strategy book from @UCM_PR_Program faculty @hansenhorn and @AdamHornPR. It features case studies from @ChildrensMercy @crossroadsus @Trozzolo @FightCRC @weathertech @ZF_Group bit.ly/2EO10kS #UCMPR #UCMPRFaculty #PRStrategy

Thank you @ChildrensMercy @crossroadsus @Trozzolo @FightCRC @weathertech @ZF_Group for contributing real-world case studies that will help PR students and professionals better understand the importance of solid PR strategy. twitter.com/UCM_PR_Program…

Wonder what's ahead for the #2018economy? Our client, @UMBBank, held one of its Economic Forecast presentations in Denver, Co., yesterday. We were on the road managing media and learning about their 2018 economic forecast. @denverpost article here: dpo.st/2E9yZY1 #PRlife

Our crew was on the road today in Ohio helping to generate awareness of @SpiritAirlines launching seven new destinations heading out of the Columbus airport. #MediaBuzz: bit.ly/2GBMNI6 #PRlife

Profits = uniqueness, innovation and meaningfulness. #prsaks #millenials

.@MikeSwenson, president of @crossroadsus: "we have to go from storytelling to storyliving."

Know who you are NOT for - key for building authenticity. We can't be everything to everyone. Insight from @DSWShoeLovers #sharelikebuy

"Marketers have a responsibility to push boundaries." @MediaMktgGuy #ShareLikeBuy

North Canton, Ohio voters getting some election day relief from @crossroadsus client Spirit Airlines. travelandleisure.com/flight-deals/s…

.@MikeSwenson offers key advice: 1. Be curious and stay informed 2. Seek a mentor right away 3. Go the extra mile & give back #PRProDay16

These are #KC's best public relations professionals: bizj.us/1od8uq @GKCPRSA #KCPrism #KCbiz

"Reputations take years to build and seconds to destroy" -- @MikeSwenson in the latest #PR Exec #podcast reputationsumo.com/posts/crisis-m…

.@MikeSwenson gives us another example of how media training never goes out of style: medium.com/crossroads-com…

I just did the first of three podcast interviews on #PR. Take a listen. medium.com/crossroads-com…

Big toast from @crossroadsus to @CauseMktgNYC for a great day of engaging conversation about #causemarketing #CMS16

@MTV using its brand to take on real issues - race and gender bias, rape culture, equal pay. #CMS16 lookdifferent.org

Brand & Mission alignment is the most important factor when companies & nonprofits partner together. @ForMomentum #CMS16

"90% of Americans are more willing to make a purchase that provides a social benefit & millennials are 95% more willing!" @bpowernyc #CMS16

Fact: 88% of people believe corporations can influence causes for good & 78% of people believe they should! @bpowernyc of @GSG #CMS16