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Been a while, nftholics!☕️🕶️
Let me muse on NFT tokens, grab a cup of coffee and join me on a short read.
In a branding perspective having a coin for your project increases brand equity. That's exactly what @Azuki 's $ANIME and @pudgypenguins 's $PENGU is.
It's not just a coin, it's a brand building mechanic.
Building loyalty on the subconscious level for all the users even if they don't own a single NFT.
The constant transaction or usage of the token reinforces the first stages of branding building, which then moves them along to the last stage. People who transact the coin, may not own a single NFT yet, but highly likely that they will soon own at least one.
I wrote a whole paper during my masters about creating a model/diagram for creating brand equity through online brand building. And the tech behind NFTs or just crypto in general is right on the money.

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