Chris Wickson

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Chris Wickson

Chris Wickson

@cwickson84

Co-founder @ReelFlowco | Exited founder @Akkroo (acquired by @Integrate) & @RMP_Enterprise

London Katılım Nisan 2011
1.9K Takip Edilen539 Takipçiler
Chris Wickson
Chris Wickson@cwickson84·
@VFTLpodcast I've got 2 tickets for the live show tomorrow and sadly we can no longer attend. If anyone wants them (face value, £22 each), please DM me. #vftl #COYS
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Andrew Hearn
Andrew Hearn@hearnyhotspur·
@VFTLpodcast I have two tickets for the live #viewfromthelane podcast at Leicester Sq Theatre on Wednesday but now can’t go due to work commitments. If anyone wants them (at face value of £22 each) please dm me. First come, first served. #vftl #COYS
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Chris Wickson
Chris Wickson@cwickson84·
Great to be back on stage presenting in front of real, live people again! Talking all things Precision Demand Marketing and the new buyer-driven era @integrate #MarTechFest
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Integrate
Integrate@integrate·
We conducted a poll on a recent #IntegrateLive on 2021 event strategies and found that 71% of #b2b marketers plan to reactivate in-person events in the next 6 months. Does this align with your #b2b #events strategy? Check out our on-demand replay here: bit.ly/2SdCx3d
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Chris Wickson
Chris Wickson@cwickson84·
A7. Organisers & event reg companies need to embrace the fact exhibitors often want to bring their own lead capture solutions (& not rent scanners or use one-off apps) that are integrated with their MarTech stacks and enable fast, intelligent lead routing / follow up #expochat
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marketingb2b
marketingb2b@MarketingB2B·
To go from response to revenue: 🔸 Align with sales and finance to derive goals 🔸 Create a deep understanding of conversion rates at a campaign level 🔸 Calculate ROI, CPx and CAC @integrate's Chris Wickson at #B2BGetStacked
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James Gill
James Gill@JamesGillComedy·
Sarah was walking from Clapham to Brixton on Wednesday evening and hasn't been seen since. Any RTs much appreciated please.
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Chris Wickson
Chris Wickson@cwickson84·
Looking forward to a lively discussion with @ScottAVaughan tomorrow where we’ll be diving into some of the big questions facing B2B marketers planning their event strategies for 2021. Register via link below for live / on-demand viewing.
Integrate@integrate

Events are returning in 2021. Are you taking the right steps to prepare? Save your spot to hear our @cwickson84, VP & GM of Events, and @ScottAVaughan, Chief Growth Officer, outline how top marketers are thinking about 2021 event strategy. Register now. bit.ly/3dMzQwj

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Chris Wickson
Chris Wickson@cwickson84·
@stephselesnick @freeman A3 yes! Events, virtual or in-person, are just one point of interaction in a multichannel buyer/customer journey, so there has to be an integrated future to unlock this, and get events out of the silo they’ve mostly operated in to date #expochat
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stephanie selesnick
stephanie selesnick@stephselesnick·
Q3. As our friends from @Freeman concluded in their recent Future Forecast How Live Events and are Evolving, is the future integrated? Yes no, and why/why not? #expochat
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Integrate
Integrate@integrate·
The B2B event marketer role has evolved. With 2021 planning now underway, virtual and in-person events will create new challenges and opportunities. Read the latest blog from @integrate's @cwickson84 to learn how to navigate the two for maximum impact. bit.ly/35Yyfl0
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Chris Wickson
Chris Wickson@cwickson84·
@punchtownparry Depends on their objectives or what they’re comparing against doesn’t it? Especially in B2B. If objective is engaged, 121 conversations / qualified leads and they compare to F2F events, then online events are not working (yet). If content/audience reach then yes, they can work.
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Chris Wickson
Chris Wickson@cwickson84·
@DCharami Thanks Despoina - would you mind if I re-used the screenshot you’ve taken from the presentation?
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