Content With Purpose

The Klamath River is flowing free again. RES and local Indian Tribes are restoring habitat, renewing cultural ties, and leading the largest dam removal in history. 🎥 Watch the film + explore the series: contentwithpurpose.co.uk/afs/tomorrowsc…

In #TravelRedefined, Hasan Ali Karasar, Rector of Cappadocia University, shares how the country is embedding GSTC Standards into law — and leading by example. Watch more here: contentwithpurpose.co.uk/gstc/travelred… #GSTC #CWP

What if the future of seafood didn’t come from the sea? Inside @KyStateU research facility, shrimp are being farmed indoors—paving the way for a safer, more sustainable aquaculture industry. Watch more here: contentwithpurpose.co.uk/afs/tomorrowsc…

What does accessible adventure look like in the Alps? 🏔️ Trentino, Italy is proving that tourism can — and should — be for everyone. Watch more here: contentwithpurpose.co.uk/gstc/travelred… #GSTC #CWP #Travelredefined

“Salmon offered itself as a food source… and in return, the Nez Perce have an obligation to care for it,” — Jay Hesse. Watch this powerful story on Snake River salmon and the cultural fight to bring them back. Explore more of the #TomorrowsCatch series: contentwithpurpose.co.uk/afs/tomorrowsc…

We always talk about how much money we make from tourism — but not what it costs to sustain it.” — Peter Semone, Chair of @PATA_HQ In #TravelRedefined, he calls for a shift from growth-at-all-costs to tourism that truly works for people and planet: contentwithpurpose.co.uk/gstc/travelred…

Did you miss this timely conversation on what it really takes to make tourism sustainable? 🌍 Randy Durband, GSTC CEO explains why the tools already exist and action can’t wait. 🎥 Watch the film and explore the full Travel Redefined series: contentwithpurpose.co.uk/gstc/travelred…

“Sustainability in the tourism sector is everybody’s business.” Robert Thompson of @TourismFiji shares how Fiji is putting community, culture & climate first. #TravelRedefined Watch more here: contentwithpurpose.co.uk/gstc/travelred…

Restoring salmon access is about more than food. For the Coeur d'Alene Tribe, it’s cultural. It’s historical. It’s sacred. 🎥 Watch their full films in #TomorrowsCatch: contentwithpurpose.co.uk/afs/tomorrowsc…

Restoration isn’t just about the river — it’s about how we work together. Ecofish is showing that credible science, built on trust and co-leadership, can unlock progress for people and salmon. 🎬 Dive into the story in Tomorrow’s Catch: contentwithpurpose.co.uk/afs/tomorrowsc…

“Once they get a foothold, it's really tough to get rid of them.” Katie O’Reilly is sounding the alarm and showing how prevention starts with awareness. 🎣 Explore the full #TomorrowsCatch series: contentwithpurpose.co.uk/afs/tomorrowsc…

At the Spokane Tribal Hatchery, three generations are working to restore native fish and protect a way of life. 🎥 Watch their story & explore the full Tomorrow’s Catch series from AFS and CWP: contentwithpurpose.co.uk/afs/tomorrowsc…

Mich Goh, Director of Public Policy in Asia-Pacific at Airbnb, shares how they are trying to reduce the impact of stays through their platform. Watch more here: contentwithpurpose.co.uk/gstc/travelred… #GSTC #CWP #TravelRedefined

“If I had a wish, I wish everybody could put on a mask & snorkel and just sit there and watch fish.” Julie Claussen is making conservation more human and more heard. See more in #TomorrowsCatch: contentwithpurpose.co.uk/afs/tomorrowsc…

Conservation for profit? @ChestnutCarbon is restoring 60K+ acres of forests & 120+ miles of waterways—improving fish habitats and creating revenue through carbon markets. 📽️ Watch their short film in #TomorrowsCatch: contentwithpurpose.co.uk/afs/tomorrowsc…

“The technologies exist. The know-how exists. We need to move with urgency.” Randy Durband CEO of GSTC calls for global action on sustainable tourism. 🎥 Watch the story and explore the full #TravelRedefined series: contentwithpurpose.co.uk/gstc/travelred…

Fly fishers helping scientists? Woodwell Climate Research Center is turning anglers into water quality monitors—tracking salinity, temp & oxygen to understand how rivers are changing. 🎥 Full story in Tomorrow’s Catch: contentwithpurpose.co.uk/afs/tomorrowsc…

Invasive carp threaten the Great Lakes. 🎣 The @IllinoisDNR & @USACEHQ Army Corps of Engineers are taking action — with high-tech barriers and fish removals. Watch their story in Tomorrow’s Catch, the new digital series from AFS and CWP: contentwithpurpose.co.uk/afs/tomorrowsc…

Timed with #PATA75 anniversary, 'Pacific Asia: #TourismWithPurpose' will celebrate the Asia Pacific tourism industry’s efforts to drive a more responsible, inclusive, and sustainable future. 🌏 Want to be part of the project? Contact @cwp_tw. Read more: pata.org/press-release/…

How do you track millions of hatchery fish across dozens of rivers? With support from @nwtreatytribes, Tribal Nations in WA are using tagging + science to restore salmon and protect Treaty rights. 🎥 Watch their story in Tomorrow’s Catch: contentwithpurpose.co.uk/afs/tomorrowsc…