Dana Bite 🥪 retweetledi
If you’re running Meta ads without Google retargeting…
Do you just hate money?
Allergic to profit?
Here’s how to set it up…
Step 1: Install Your Google Ads Tag
Log into Google Ads → Tools & Settings → Shared Library → Audience Manager → Your Data Sources → Google Ads Tag.
Copy that tag.
Paste it on every page of your site (or use Google Tag Manager if you’re not a caveman).
Step 2: Build Your Audience
Still in Audience Manager → Segments → Create Segment → Website Visitors.
Create a segment for “All Visitors” with a 30-day window.
Or maybe even just 14 days.
That’s your bread and butter.
This will make sure anyone who visits your pages within the last 30 days will see your retargeting ads.
If you really want to go ninja-mode, create segments for specific pages (pricing page visitors, cart abandoners).
These convert like crazy.
Step 3: Create a Display Retargeting Campaign
New Campaign → Sales or Leads → Display → Standard Display Campaign.
Name it “Product Name | Retargeting”
Step 4: Target Your Audience
In the ad group settings, go to Audiences → Browse → “How they’ve interacted with your business” → Select your website visitor segments.
PRO TIP: Remove all the other targeting Google tries to sneak in. You want ONLY your retargeting audience.
Step 5: Upload Your Ads
Create responsive display ads.
Upload your logo, images, headlines, and descriptions.
These are a blend of text and image ads. Great because they can morph into many different banner sizes.
PRO TIP: Use the same creative style from your Meta ads.
Step 6: Set Budget & Launch
Start with $10-25/day.
Retargeting audiences are small but mighty.
Now every person who clicks your Meta ad but doesn’t convert gets followed around the internet by YOUR ads instead of your competitor’s.
The whole internet… Not just one social media site. 2 million+ pages!!!
If you actually did this, you’re going to thank me in about 3 days from now. In 7 days you’ll be crying about how much money you’ve been leaving on the table by not doing this.
Don’t leave money on the table anymore, follow @IMJustinBrooke for more wallet fattening wisdom all year round.
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