Dan Benoni

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Dan Benoni

Dan Benoni

@DanBenoni

Product psychology tips (in a comic book format). Cofounder @GrowthDotDesign

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Dan Benoni
Dan Benoni@DanBenoni·
Why psychology is key for good user experience:
GIF
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Dan Benoni
Dan Benoni@DanBenoni·
2.4x better user activation. That’s what @ScribeMail achieved by improving their onboarding. The secret? They used 3 key psychology principles from our course. We explain it all in our new case study. bit.ly/3EqNTck
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Dan Benoni
Dan Benoni@DanBenoni·
Google increased conversions by 17% by changing 3 words: Their hotel booking widget went from: • ❌ BEFORE: “Book a room” • ✅ AFTER: “Check availability” Question: Can you explain WHY that change worked so well? (hint: "Framing Effect") Answer: growth.design/case-studies/f…
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Dan Benoni
Dan Benoni@DanBenoni·
@JoshWComeau Rates of fraud/refunds/churn on installments are multiple times higher vs one-time payments based on our data, so we need to charge more. For the people who mention that buying our course is a financial risk, we encourage them to save up and join later. Ethics first.
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Dan Benoni
Dan Benoni@DanBenoni·
Are you an iPhone user? I used to believe Apple was this “Guardian of Privacy”. After all, they: - Review every app entering their app store - Offer you “Ask App Not To Track” prompts - Invest billions in ads (“Privacy. That’s iPhone.”) But when you look closer, privacy might be an illusion.
 Here’s a quick story about this: → growth.design/case-studies/a…
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Dan Benoni
Dan Benoni@DanBenoni·
@JMatthewMcGarry Good stuff. Thanks for sharing @JMatthewMcGarry We ran some interesting experiments on acquisition and retention on our landing pages as well. Many similarities.
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Matt McGarry
Matt McGarry@JMatthewMcGarry·
Here are the 25 best newsletter landing pages I've ever seen. Based on: • Design • Copywriting • Value proposition Bookmark this.👇
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Dan Benoni
Dan Benoni@DanBenoni·
@zennmaster Right now it's just a LOT of custom code. But we'll eventually launch a platform to allow more people to create stories like we do. No dates yet!
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A.@zennmaster·
@DanBenoni Hey Dan... Was curious to know how you go about creating your case studies. Wanted to explore if I could use a similar template for the internal research we carry out on our products.
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Growth.Design
Growth.Design@GrowthDotDesign·
Loom is one of those products that’s easy to underestimate. But they went from 0$ to unicorn real quick and… …there’s a psychological reason for this. We explain it in our latest case study. Check it out: growth.design/case-studies/l…
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Dan Benoni
Dan Benoni@DanBenoni·
@The_Skill_Lab Very happy to see you find it useful Dennis 🙏 don’t hesitate if you need anything
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The Reality Architect
The Reality Architect@RealityArkitect·
@DanBenoni I’m already enjoying your course. It’s incredible the amount of tools available to improve our life, learning, products, and content.
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The Reality Architect
The Reality Architect@RealityArkitect·
Take a minute to check this: Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy. growth.design/case-studies/b…
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