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Dominic Bouchard
11.9K posts
Dominic Bouchard
@DominiBouchard
Sell your info-product with ads.
Detailed Funnel👉 Katılım Haziran 2015
626 Takip Edilen832 Takipçiler
Oh man. You have to be extremely creative to do paid marketing right, especially with rising costs and competing with big Goliaths
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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The year is 2027
Marc Andreessen reluctantly publishes an essay on Performance Marketing
The hottest job in tech is "Attention Acquisition Scaling"
Ad creative isn't called ad creative anymore, they're Attention Assets now
A16z leads a $40M Series B into a company that thinks they invented email marketing but calls it "Lifecycle Revenue Orchestration"
Sequoia publishes a 9,000 word memo called "The Attention Thesis" that is a blog post about why you should run Meta Ads
"CAC" has been retired. It's now "Demand Capture Investment"
Founders just found out about ROAS
YC's latest batch has 11 companies disrupting influencer marketing. None of them have talked to an influencer
Someone raises a seed round for "AI-Powered Conversion Narrative Generation".
It's copywriting.
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@kes11av NO matter how good your product is, you have to "pay" for acquisition.
It might be with your time, or your money but you DO spend to get it.
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as much as i love ads it’s true generational consumer businesses are not built on paid
all of marketing is basically trying to inorganically replicate word of mouth
if you make a life changing product you don’t have to pay for acquisition
chargpt ozempic many such cases
k@kes11av
the sad reality of direct response is 10+ figs in enterprise value is created by inventing on the product than the marketing the economics of fulfilling demand where the solution is not marginally better / different are brutal. no matter how much you spin it and try to differentiate with positioning the economics of fulfilling supply to demand are fundamentally different when you're the only supply in the market marketing is basically inorganically replicating organic discovery. cant beat the economics of word of mouth of a life changing product right of passage
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Venture capital is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to raise more.
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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@mignano Exactly. Marketing is "paid" one way or another.
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Dirty secret of most consumer startups right now is that they are paying for marketing, except not via traditional paid channels. Instead, it’s paid content creation (in-house or via influencers) that gets tested over and over until the TikTok algorithm grabs it and runs with it.
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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@antoniogm Obscene fortune and random failure. Especially for non-founder VCs...
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It's funny watching all these consumer VCs doxxing how little they know about how even their own portcos achieved 'generational' scale.
The common thread: none of them have actually grown a consumer app, and they conflate spectatoring as an investor with actual experience.
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@forgebitz Exactly. Not sure why they are virtue signaling here.
You need lots of creativity in the backend to make ads work at scale.
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@sriramkri Totally. Acquisition channel are agnostic of your product.
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Wow, what a DUMB take.
Product-market fit has nothing to do with your channels. Paid user acquisition is one of several distribution/marketing/growth/BD channels that are agnostic to how your product works.
Shit product + Good channels = Shit
Good product + Shit channels = That's okay, find new channels
Good product + Good channels = Yay
Olivia Moore@omooretweets
In consumer, paid ads generally = lack of true product market fit I have yet to see a generational startup with largely paid ad-driven growth…
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I’ll argue the opposite. Making paid ads work at scale demands lots of creativity in the backend.
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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@vivekgirotra Exactly. Basic principle of direct response
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Terrible take. Literally thousands of counter examples if you spend a moment thinking about it. I’d argue it’s even the exact opposite - you can only spend on paid ads at scale when you have a solid grip and predictability around monetization a.k.a PMF.
Olivia Moore@omooretweets
In consumer, paid ads generally = lack of true product market fit I have yet to see a generational startup with largely paid ad-driven growth…
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@MichaelRosmer @omooretweets But what generational “startup “ even means lol. Are we talking Coke? McDonalds? Apple?
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@omooretweets Focusing on generational businesses is a fool's errand
The measure of success isn't whether it's generational
It's whether it creates great returns for the investors and adds lots of value to customers and there's plenty of those
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In consumer, paid ads generally = lack of true product market fit
I have yet to see a generational startup with largely paid ad-driven growth…
andrew chen@andrewchen
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth
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@chrisorzy Tech bro virtue signaling on which acquisition channel to use 🤣
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You’re gonna hate me for this, but I have to agree with Bill here.
All of my direct competitors are hacks if they’re running ads. Kind of embarrassed for them, tbh. I’d suggest they turn all their ads off immediately. Try to reclaim what little dignity you have left.
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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@Seanfrank You can ignore Bill’s comment for any business.
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consumer product founders-
ignore this.
this does not apply to you.
you need meta to sell your widget.
Bill Gurley@bgurley
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
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@moizali Only the tech bro will villainize something that work.
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Not only is this wrong, it’s been wrong for 100 years.
It’s how Coke and Tide were built. It’s how today’s generational brands are being built.
Olivia Moore@omooretweets
In consumer, paid ads generally = lack of true product market fit I have yet to see a generational startup with largely paid ad-driven growth…
English
@bgurley Plenty of ways to get creative with paid advertising. Assuming the product is good.
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Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04/the…
andrew chen@andrewchen
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth
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@kylevamvouris @jasonlk You’re also a beast Kyle. But agree, the use case against AI are rarer and rarer
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@DominiBouchard @jasonlk Even api calling is easy to set up, I’m doing it on this site and I set it up myself.
The only reason to pay a lot for a website right now is very high end design.
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Design is the worst part of vibe-coding and agentic coding today
Nothing is very good
Yes, Gemini is the best of what we have. Its designs look cool at least, but still ... they all look the same.
So nothing is truly very good. Yet.
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@kylevamvouris @jasonlk Yah. Unless you need something really custom or full of API call.
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@DominiBouchard @jasonlk I think those days are done. Unless you’re a high end designer, I think it’s a race to the bottom.
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@DominiBouchard @jasonlk Oh yeah, it’s kinda messed up on mobile. On my todo list 😭
On desktop I think it’s really nice. Way nicer than the website for my consulting company which cost me 6k 5 years ago.
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@kylevamvouris @jasonlk Is it me or there is a x-axis overflow? The title and the rest seems off centered on mobile at least.
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@jasonlk I used Gemini to make salesthread.ai and I think I it looks great and unique. But maybe my baby’s ugly?
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@sCuz123 Getting interrogated by AI is no fun. And knowing we’re going to be transferred to a human after..
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“AI will do everything”
Cool, wake me up when it handles client calls.
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