Daniel Hammersley

By combining the right research, insight and technology with tried and tested (if somewhat refined) storytelling techniques, it’s possible to massively improve the performance of your Ad creatives. linkedin.com/pulse/how-make…

This cheeky chap will feature in an upcoming piece we’re working on about rewilding the UK. It’s nice to look at some positive stories and explore some of the more whimsical aspects the conservation conversation. #sustainability #environment #nature #savetheplanet #design

Delighted to share our new branding! A wonderful team effort, a truer depiction of who we are, and a clearer way to showcase our efforts to help brands tell their socially, ethically and environmentally conscious stories #video #agency #branding #animation #digital #marketing

Check out the first of my ScreenStories ‘CUTAWAYS’. youtu.be/eSNT3_r-8Cg In this episode we explore the Inciting Incident #script #writing #narrative #storytelling #story #films #movies #screenwriting

Complex, relatable characters have both conscious and unconscious goals, which are often at odds with one another. Just like in real life, your characters can be their own worst enemy! youtube.com/channel/UCYiWG…? #narrative #storytelling #story #films #movies #screenwriting

I love that phrase “get it written, then get it right”. This step is all about that second part. Check the link to watch in full: ow.ly/llV850DyZFq Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/U8ad50DyZFp?

Episode 4 of my 6 STEPS TO WRITING A SCREENPLAY series has just dropped. Check out the link to watch it in full: ow.ly/HBRX50Dmlij In this episode we explore how you as a writer can create interesting characters and get your audience to empathise with your protagonist.

What's the first step towards victory? Failure. You fail. You learn. So you win, when it really matters. #FailLearnWin

Your inciting incident is where it all kicks off. Get this moment right and your audience is hooked. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/VALs50DePYu? #script #writing #storytelling #story #films #movies

Keep tension high by moving through progressive complication. Every step you take towards your goal throws up unexpected hurdles, taking you two steps back. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories youtube.com/channel/UCYiWG…?

Episode 3 of my 6 STEPS TO WRITING A SCREENPLAY series has just dropped. Check out the link to watch it in full: ow.ly/YqTh50Dg0D9 Understanding the rhythm of your narrative helps you ensure your scenes are working in harmony. #script #writing #story #films #movies

Each event should escalate, requiring more energy to continue, and each is a point of no return. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/eU4f50Dgb09? #script #writing #narrative #storytelling #films #movies

The crisis decision is the ultimate decision above all others. Your protagonist must risk it all to have it all. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/zef750Dgcld? #script #writing #story #films #movies

Climactic action takes you from crisis decision to climax. This is how you deliver the largest emotional swing in your film, and must be handled with care. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! youtube.com/channel/UCYiWG…?

As you hit your climax the aim is to tie up as many loose ends as possible in as few actions as possible. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/BUs150DhOiQ? #script #writing #story #films #movies

Your climax is the largest emotional turn in your story. Like the punchline in a joke, this moment pays off everything that precedes it. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! youtube.com/channel/UCYiWG…? #script #writing

Writing is rewriting. Get it written, then get it right. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/qtJw50Dipyu? #script #writing #narrative #storytelling #story #films #movies

'Deus ex machina' is where a seemingly unsolvable problem is suddenly and abruptly resolved by an unlikely and unexpected occurrence. It’s poor practice. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/Y0ak50Diqk9?

At a macro level narratives tend to follow a repeatable form. Once you’ve mastered that, it’s what you do do with it that makes your stories unique. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/CJBz50DdiUT?

Audiences bore when your writing is predictable. For every beat, look to surprise and delight them with the unexpected. Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories! ow.ly/y6mJ50Ddh0s? #script #writing #storytelling