Stephan Daurer

Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMccBd3vVjb 🧵1/5

Ich freue mich sehr über den Beitrag in @Horizont zu unserem Master-Studiengang Media and Data-driven Business. horizont.net/marketing/nach…

How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor @daurer @MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. papers.ssrn.com/sol3/papers.cf…

For offline products, consumers search less on smartphones than on other channels. Also, most search happens far away from physical stores. Details in the latest version of my paper w/ @dommolitor @daurer @MartinSpann papers.ssrn.com/sol3/papers.cf…