Dave Meyer

Before I forget - if you're a podcast fan, check out my pod at dialitinpodcast.com - we interview lots of great companies and manufacturers on how they're improving their biz. Thanks everyone! #USAMfgHour

@SocialSMktg Always a pleasure - glad to be back! You folks make it easy #USAMfgHour

@bizzyweb I have a couple more quick things: let's also connect on LinkedIn if we haven't yet. linkedin.com/in/dave1meyer/ #USAMfgHour - I have a couple more posts before we're done.

That's our time! Remember: 🎯 Inbound marketing + the right website = more qualified leads, ⚙️ HubSpot & automation make tracking and follow-up easy, 📈 Content that solves real customer problems drives measurable results, 🐝 BizzyWeb is here to help! #USAMfgHour

@DCSCInc @SocialSMktg @Total_Dist @bizzyweb Haha - so true! And creeeeeeepy. Such is the state of "anything for a click" marketing. Gross. #USAMfgHour

@SocialSMktg @dave1meyer @Total_Dist @bizzyweb LOL, I also get a lot of emails telling me I can increase my size. The last thing any woman wants is to get bigger. #NoIDIDNOT #USAMfgHour

Q4: Are you using any marketing automation or CRM tools? If so, what's worked for you, and if not, what's your biggest challenge in connecting with your customers? #USAMfgHour

@SocialSMktg @bizzyweb So good! I see a lot of agencies and SEO companies focus on "vanity" metrics like visits, clicks and likes. It doesn't matter if you have a million visits if you don't make any sales. #USAMfgHour

@bizzyweb A6. At the end of the day, the number of leads and closed deals coming in matters to me. There’s no going around about it. #USAMfgHour

Q6: How do you measure if your marketing is generating revenue? What metrics matter to your leadership? #USAMfgHour

@Total_Dist @bizzyweb So much so! And the market is getting even more complex with the rise of AI / LLM tools in search. Protip for showing up in GPT search: Write in Q&A format. The bots love questions and answers #USAMfgHour

@bizzyweb A5). I need to add algorithms is also a challenge. #USAMfgHour

Q5: What’s your biggest challenge in getting found online (SEO, ads, referrals, etc.)? How are you tackling it now? #USAMfgHour

@DCSCInc @Total_Dist @bizzyweb Lazy data makes for interesting marketing. Our company LinkedIn page is titled "BizzyWeb - HubSpot Agency Minneapolis" and I get SO much scraped-spam that says "I love your work at BizzyWeb - HubSpot Agency Minneapolis." That's an easy delete/mark as spam #USAMfgHour

@dave1meyer @Total_Dist @bizzyweb Exactly, take for instance the following. Somehow, at one point in time, someone thought I was Kurtis Austin. Perhaps a data-entry error but you have no idea how many pieces of mail and emails I get for manly products.#USAMfgHour It's a waste of time and money.

@DCSCInc @Total_Dist @bizzyweb Segmentation is SO important - it's the differnce between helpful, engaging content and (shudder) SPAM. #USAMfgHour

@Total_Dist @bizzyweb #USAMfgHour I piggy back off of Tracy's answer. We could not live without our CRM tool. It also allows us to segment customers vs. potential buyers and also, further segment industries.

@bizzyweb If you're looking for a great, scalable CRM - check out our fave: HubSpot. I just published a blog post today with a handy checklist on getting started that's applicable to any CRM #USAMfgHour marketing.bizzyweb.com/hubspot-implem…

A4: Automation can simplify everything from lead capture to follow-up emails. Workflows can increase engagement. CRM helps sales teams stay on top of every opportunity. No matter which CRM you choose, make sure you’re using it to deepen relationships and close deals. #USAMfgHour

@Total_Dist @bizzyweb Absolutely! A great use of AI is to look at your content and look for gaps - "what am I missing if I'm trying to engage and start a conversation with [insert your best customer here]" #USAMfgHour

@bizzyweb A3). Content needs to be insightful, strategic, and focused. I think it’s important to look at what type of information you are wanting to show. #USAMfgHour

Q3: How do you decide what content to create for your customers (blogs, videos, whitepapers, etc.)? #USAMfgHour

@SocialSMktg @bizzyweb So true! Especially for the homepage. One thing I learned from my pals at Google - the About Us page is the second most important page on your site. Use it as a reference guide to all the great things you do, not for a boring story about your founder #USAMfgHour

@dave1meyer @bizzyweb Personally, I hate sites and posts that are "all about me” from the home page to the *cough* about me page. Boring. #USAMfgHour

Q2: What role does your website play in your sales process? Is it currently helping or hurting your ability to generate leads? #USAMfgHour

@SocialSMktg @bizzyweb Bingo! If your site is all about you, it's like that person at a cocktail party that drones on and on about themselves. You want helpful tips, conversation, and interesting content. #USAMfgHour

@bizzyweb A2: It is a silent salesperson. Works 24/7. The way I see it and for every business - it should be a lead gen machine working for business not a mere site to showcase your wares/tools or services. #USAMfgHour

@DCSCInc @bizzyweb It's really all about identifying who your best prospects are, and making sure your site speaks directly to them. Your website ain't Where's Waldo - get them to what they want as quickly as you can. CTAs are the golden ticket #USAMfgHour

@bizzyweb A2 We are constantly working on our website and it's a challenge to always keep it fresh, but I do think it's helping. Especially our blogs for manufacturers and distributors. #USAMfgHour

@bizzyweb Little known fact, we also build almost all our websites in HubSpot too. Everyting in one place, with actionable data and insights. #USAMfgHour

A2: Your website should be your best salesperson! A great site should guide prospects to take action, using forms, clear messaging, and strong calls-to-action - all connected to a CRM like HubSpot. #USAMfgHour

Quick programming note for my pals following along on #USAMfgHour - all the posts are going up, but Twitter's search isn't reliably showing the Hashtag for me. Be sure to check our feed at @bizzyweb for all the questions and answers. Thanks!

@SocialSMktg @bizzyweb Does it show our age that we know what that is? #USAMfgHour I was a huge Encyclopedia Brown fan.

@dave1meyer @bizzyweb Yes! 'Choose your own adventure' marketing is such a perfect way to put it. #USAMfgHour

Q1: What does "Inbound Marketing" mean to you and your team? How do you currently attract new leads? #USAMfgHour - remember to use A1/A2/A3 etc. in your replies and be sure to use our hashtag!

@DCSCInc @bizzyweb And it shows! You guys are GREAT at magnetic content that engages your audience. It really helps get people "off the ledge" and engaging with you #USAMfgHour

@bizzyweb 🧲Q2 #USAMfgHour Inbound Marketing is almost like a magnet attempting to attract the right potential buyers for your product. We constantly work on our website with blogs, LinkedIn posts, SEO and interviews/podcasts where it makes sense.

@SocialSMktg @bizzyweb So great Ruby! I like to think of it as "choose your own adventure" marketing. Tell a story and engage in conversation. It's all about building a relationship #USAMfgHour

@bizzyweb A1: Inbound marketing means our prospects come to us already interested and educated about what we do. We use SEO-optimized content, social media, vids, etc. to share our expertise. Way better than cold calls - these leads actually want to hear from us! #USAMfgHour

@DCSCInc @bizzyweb Great to see the DCSC gang! Thanks for all your support - you guys are such champions for the community! #USAMfgHour

@bizzyweb @dave1meyer 🔥WOOT! Suzan, Buddy, and Kirsten are checking in from DCSC. We help distribution & manufacturing companies with Shipping, ERP, Inventory, Supply Chain Solutions & Consulting. Thank you for hosting today! #USAMfgHour

I'm Dave Meyer with BizzyWeb - we're a growth marketing agency that specializes in generating leads for manufacturers using Inbound marketing, HubSpot, Web Design, Google Ads, Email marketing and more #USAMfgHour. You can reach me at @dave1meyer or the contact info on screen.

@SocialSMktg @bizzyweb So great to see you Ruby! This is going to be a fun one!

🎉 WE'RE LIVE! #USAMfgHour is officially underway! @dave1meyer from @bizzyweb is ready to revolutionize how you think about manufacturing marketing. Follow along and join the conversation - your next breakthrough insight might be just one tweet away! 💡 #InboundMarketing