
What happens to demand if you change the price? 👀
In the last two videos, we looked at how AI can help retailers:
• Test products before manufacturing
• Simulate shopper behavior before real A/B tests
Now we’re looking at the next big decision: pricing.
The problem is that most forecasting models confuse correlation with causation.
They may see discounts during weak demand and assume the discount caused the weak demand.
But in reality, the discount may be a response to weak demand.
This video explores causal forecasting, using AI to estimate the real effect of pricing decisions before taking action.
What we’re solving here is simple:
Helping retailers make better pricing, inventory, and promotion decisions with less guessing.
📝 Paper - arxiv.org/abs/2312.15282
🌐 Website - pivot-al.ai
📧 Email - Support@pivot-al.ai
#AI #RetailTech #Forecasting #Ecommerce
English



