David Rosam

That kills Tropicana advertising, then (choose your rubbish AI answer that offends an advertiser).

On the back of a box of herbal tea: A cup of tea of tranquillity The pun drew a smile, only what it actually says is: A cup of tea tranquility What a missed opportunity! I'm not even sure it's English and #Pukka Teas come across as a miserable lot.

@simoncox @semrush But wasn't it sluggish?

Today's #semrushchat was a great reminder of the power of community and the importance of engaging in meaningful dialogue. Hugs to you all!

Thanks for reviving #semrushchat, @semrush and @OlgaAndrienko. It's been cool to be here with many of the old faces 🙂

A5) They're a great addition to your online community-building activities. In many ways better (in-person is great, isn't it?), but with a smaller subset of your community #semrushchat

@Olgandrienko @simoncox @semrush Books are good 🙂 #semrushchat

@simoncox @semrush giving shout outs to members, giving out swag (or books!) :D And you'll get user-generated content and testimonials in return. #semrushchat

Q4: How do you engage your community and keep it active for years? How to genuinely make people want to be a part of something? #SemrushChat

A4.2) That means investing time, creativity and technology (make the thing easy to use and give the members the facilities they need) #semrushchat

A4.1) People like to belong to something they identify with. Make your community human, inviting, fun, having clear values, supportive, a channel back to your brand when members need it... #semrushchat

@Olgandrienko Great thought! You have a third category, there, @Olgandrienko #semrushchat

@davidrosam Hater is someone with negative emotions and aggressive behaviour who consistently engages with your brand, and maybe even keeps using the products. No matter what you, they still keep the same attitude #semrushchat

A3) How do you define a hater? Are they the same as a troll or are they people with a real issue that you should attend to? Trolls should be excluded. People with problems with your brand should be valued #semrushchat

@semrush Of course. I actually don't see email as old-fashioned. A list is so valuable that to pass over it is a huge mistake. #semrushchat

@davidrosam "old-fashioned" can still be very effective once you start to build out a subscriber base #SemrushChat

A2) On a platform that I own or control. We've seen the problems that can happen with putting one's business in others' hands. Perhaps I'd go as old-fashioned as a forum or newsletter, or as modern as the fediverse. #semrushchat

@simoncox Amen! I'm just about to relaunch mine!

@semrush It's best if it isn't. Let it thrive and not be milked.

@davidrosam if only the community was a line on the balance sheet 👀 #SemrushChat

A1) Lots of communication between members as well as broadcast. Brands vs Communities? Brands are too often a notion of a marketing department or a line on a balance sheet, rather than something tangible #semrushchat #semrushchat

@Olgandrienko Thank you, @Olgandrienko Question 1 has disappeared from my feed. I think it's been X'ed (can I say that?)

@davidrosam hi David, great to see you, we're on Q1 only, so you haven't missed much!

Sorry, all, I'm late for #semrushchat How's it going?

@simoncox It's good, thanks, Mr Cox. How are things with you?

@semrush I'm great, if a little wet! (That's from the rain, not my character, before anyone suggests it 🙂 )

@davidrosam better late than never 🧡 how are you doing David?

We're gearing up for our 15th bday and pondering what led us here. It's all thanks to YOU and our community! Let's cherish it and bring our MVPs: 🔥Birthday #semrushchat 🔥Together with the person from which it all began @Olgandrienko 🔥Talking about YOU and community power