Daniel Bustamante

i'm back! i haven't tweeted consistently since ~2022. but a lot has happened since then: - helped scale a portfolio of info businesses to over $20,000,000 in revenue - moved to TX, then Arizona - built an audience of over 45,000 people across LinkedIn and email - launched a paid newsletter called AI Email Marketing Prompts - launched my new business, Velocity, a done-for-you email marketing & ghostwriting agency I really miss X though. here is where I got my start, where I learned to write, and where I found my people. so I'm pumped to be back!

Before: Struggled to write even 1 newsletter/week. Now: I write 3 newsletters/week (plus all my social content) What changed? 3 things: - I started writing every day - I built a big library of content as a result - Then, I built systems to streamline my process The caveat is: All the systems in the world are useless if you don't build a daily writing habit in the first place. So, don't skip that step.

An easy way to get more clicks (and sales) from your marketing emails: Format your main CTA as a "heading." Here's why: After running multiple AB tests on this, I've learned this: The easier it is to see the main CTA, the more likely people are to click it. And when you're sending a sales/promo email, more clicks = more chances to make a sale. Simple as that.

Harsh truth: The reason why AI won't write content that "sounds like you" is because you don't know what that means (yet). You haven't taken the time to think through & articulate what goes into "writing like you," objectively. And you can't expect AI to sound like you when you can't even explain it.

A friend and I wanted to launch a course together... But weren't sure if people would actually want it. So we decided to find out (before investing months building it). What we did: - Clarified the promise & audience of the course - Outlined what we'd teach based on our real experience - Sent one email to test interest via waitlist signups 48 hours after sending that email: 200+ waitlist signups. Message received! In the following weeks, we built & launched the course. And in just 3 days, we sold out and generated $15,000+ in revenue. That's the power of validating first, building second.

Weekly reminder: It doesn't matter how big your email list if people: - Don't trust you - Don't read your emails - And don't buy your stuff Don't let vanity metrics fool you.

The fastest way to become a dangerously good copywriter is not: - Reading copywriting books - Watching YouTube videos - Or taking courses It's doing copywork. This was the single most impactful thing I did as a beginner. And considering English isn't my first language & I've gotten paid up to $12,000 per month to ghostwrite emails for 7 & 8 figure founders... I can say it's worked pretty well.

Some of my best lead magnets don't include "new information." Instead, they organize existing information to help the reader save a lot of time. For example: I've generated 1,000+ subscribers with a simple subject line swipe file curation. People don't want to spend 5 hours researching tools. But they'll trade their email for a curated list of the top 20.

Underrated way to start monetizing your email list (especially if you don't have anything to sell yet): Partner with other creators you like & promote their products. It's not as "easy" as a sponsorship deal, but there's way more upside. Plus, it's a great way to get a few product launches under your belt without having to spend months building your own offer.

Writing online = scaling yourself. After writing every day for more than a year, I've answered 90% of all the email marketing questions I get from people every week. So now when someone asks me about something I've already written about, I don't have to repeat myself anymore. I just share a link to one of my LinkedIn posts or newsletters. And it feels glorious.

Underrated way to start monetizing your email list (especially if you don't have anything to sell yet): Partner with other creators you like & promote their products. It's not as "easy" as a sponsorship deal, but there's way more upside. Plus, it's a great way to get a few product launches under your belt without having to spend months building your own offer.

Most copywriters describe pain broadly: "People struggle with time management." But vague copy doesn't drive action. Instead, aim to paint the exact moment when pain hits hardest. "It's 11 PM. Your laptop's still open. Your family went to bed hours ago. But you have to keep going—or else you'll miss the deadline." Pain happens in moments.

genius email move from hormozi: - launched a new offer to his list - sold out in just 24 hours - immediately sent another email letting people know he had sold out + offering another workshop this does a few things: 1/ shows social proof 2/ trains people to take action faster next time 3/ allows him to build a waitlist and create a flywheel for the next workshop to also sell out 🤌🤌🤌

You do NOT need a resume to land premium email ghostwriting clients. But you absolutely need this one thing: A+ writing samples. Here're my 4 rules to create samples SO good people can't help but hire you:

One of my biggest "content" lessons this past year: Share your personality in your content. People buy from you because you know your stuff (of course) but ALSO because they like you. Building affinity is just as important as building trust.

Email marketing is going to be one of the single most valuable skills to have over the next few years. There's so many people creating great content & building huge audiences on social (aka accumulating attention on borrowed real estate) who have no clue how to: 1/ "Move" that attention to their "own real estate." 2/ Turn that attention into actual business value. And email marketing is how you do both of these things.

My favorite way to write with AI: - Write up an outline for a long-form piece - Go for a long walk (ideally outside) - Open ChatGPT on voice mode - Have ChatGPT interview me - Talk out the piece as I walk - Ask ChatGPT to draft a v1 - Edit the piece myself - Schedule it The best part is—I'm less prone to overthinking things because I'm just talking. Highly recommend.

Hot take: Collecting first names on a lead magnet or newsletter landing page is useless. For 2 reasons: First, it lowers your opt-in rates (i.e. less people subscribe). And second, that kind of "personalization" doesn't really make a difference from a performance perspective anymore. Marketers have been using this for years and people are completely immune to it at this point.

Landing page copywriting rule: Avoid using the same word more than once in your headline/sub-headline. This whole section of your page is your beachfront real estate. Don't waste it.

Marketing truths I don't want to forget: 1/ The best marketing doesn't feel like marketing. 2/ 80% of marketing is reminding busy people you exist. 3/ Marketing is a battle of perceptions, not products. 4/ Marketing is 8-letter jargon for testing.

Unexpected lesson after building 100+ lead magnets: The weirder your lead magnet, the better it performs. The litmus test: "How many other people could create this exact lead magnet?" If the answer is "lots," keep thinking. If the answer is "very few" or "just me," you've found gold.