
Peter Deans
3.3K posts

Peter Deans
@deans_risk
Strategy, Risk & Startup Advisor I Creator & Founder https://t.co/ojgRxQZoLA, https://t.co/EAuK535HMb, & https://t.co/iOTBnA9Z8E I Author - Startup Toolkit book















I think people still don’t get it, this isn’t an oil shock, this is the start of a supply chain fracture where energy becomes a weapon and allocation replaces free markets. If Hormuz stays unstable, Asia doesn’t just pay more, it loses industrial dominance, and that’s when capital runs hard into hard assets like gold while paper markets lag behind reality.

If the Strait of Hormuz situation doesn't get resolved in the next 2 weeks, half of the flights in Asia will likely get cancelled in the next 2 months. Australia and some Southeast Asia countries will get hit the hardest. Even if Aussie Airlines are willing to pay the premium it will take them 40+ days to arb in the jet fuel cargoes from Europe and US vs 15-16 days from Singapore and Korea which they usually import from. There is just no other way you can magically conjure up the jet fuel supply when Asia refineries can't produce them.

It doesn’t matter. The time to build all of these things is now. The idea that we produce oil and gas, but can’t refine it, forcing us to rely on foreign nations, is ridiculous. Not too long ago, Australia was a wealthy, resource rich nation that had total food and energy security. What happened?


Vietnamese airlines are to raise ticket prices due to the ongoing fuel shortage. Vietjet is cancelling a large number of flights between Vietnam and Japan starting April.


The federal government is seeking alternate fuel sources after six incoming shipments were disrupted. Read more: bit.ly/41m2CgE









I used to tell every operator to scale ad spend as fast as possible. Find a winner. Pour fuel. Go. I was wrong. Spent 3 years watching ecom brands — including my own — generate record revenue quarters while quietly hemorrhaging cash. Inventory ballooned. Returns spiked. The fulfillment infrastructure couldn't hold the weight. The right move isn't to scale fast. It's to scale when your cost structure can survive it. Revenue is easy to add. Contribution margin is hard to protect at speed. I'd rather run a $3M ecom brand at 35% margins than a $10M brand at 8%. Every time.







