DJ BIG N

Almost two decades immersed in the heartbeat of music and learning from one of the greatest @donjazzy , the time has come. I’m proud to finally unveil my own vision First Row Records. @firstrow.records .This isn’t just a label, it’s the culmination of years of passion, growth, and understanding the art of building stars. We’ve already signed our first artist, and their debut record will drop very soon. First Row Records is here to bring you music that resonates, elevates, and leads from the front. Stay tuned….this is only the beginning. #NewEraOfStars

The Face of A Killer. ASP Nuhu Usman. When will this crase STOP? When will police officers use their weapon to protect? And not to oppress. I strongly condemn the extra judicial killing of the young boy (Mena)…. Everyone deserves to have their day in court. Like WTF? Like WHY???

@Crazymoments01 🤦🏽‍♂️

Frustrated passenger got surprise of a lifetime!

THE BIG HERO DJ

HAPPY BDAY TO ME…..

Fully ACTIVE. #iLikeToParty Out Now…. My Men Have heard the Song….. Question is ….. HAVE YOU?? Cc @phynofino Produced by @blaqjerzee_

🚨DJ BIG N X PHYNO "I LIKE TO PARTY" (SINGLE) Out Now 🚨🎶

New Music Friday….. This one is straight to the clubs #iLikeToParty DJ Big N ft @phynofino

I like to party @deejaybign @phynofino 🔥🔥🔥

DJ Big N X Phyno out now🔥🔥🔥

@jxt_maleek @SamobaGrind Your papa

@SamobaGrind Dj big N

Who is this

Jazzy: Big N, what’s your Vice….?? Me: #iLikeToParty New Music Drops on Friday #iLikeToParty ft @phynofino

IF YOU HAVE AN UBER/ABOLT/INDRIVE CAR, YOU COUKD BE MAKING UP TO 150k EXTRA MINEY MONTHLY…..

ANOTHER BATCH HAS COME. The Next 50 Uber/Bolt/Indrive Guys that come for installation get free N15000 instantly. Call 08033350050 for any other questions.

NEW MUSIC ON THE WAY. Guess The correct Artists featured on the song, and stand to win 1 Million Naira…… 27th March 📌 #iLikeToParty

We’ve seen this pattern before in other genres. Sudden global acceleration, rapid monetisation, then structural fatigue. Some of us have quietly been saying this for years….sustainability must match success. Afrobeats didn’t decline because of lack of talent. It declined because infrastructure didn’t grow at the same speed as hype. This isn’t obituary season. It’s rebuilding season. If majors are recalibrating, then we must recalibrate too. We must invest in grassroots discovery, protect sonic identity, build touring ecosystems, create transparent investment structures. Genres don’t die. They evolve or they dissolve. The truthful question we need to ask ourselves is… are we ready to evolve intentionally?

"Where are the music investors?" 😂 "Afrobeats have dwindled internationally." 😂 "We need Yahoo boys back in music.." 😂 Our cultural recession is finally undeniable, and you all have started crying. But it's too late, my dear. The world moved on from your small-minded narcissism 2 years ago. In 2023, after clocking our bleak tea leaves, I began to scream about Afrobeats cultural regression daily, using publicly available data and inferences. And what did the industry do? They tried to have my head, and branded me "enemy of the culture." But our devolution was so clear, even while we were celebrating what would become our demise. After "Calm Down" there was a hard cut-off of meaningful Nigerian motion, and our records stopped showing up in places that matter. We dropped huge-budget projects, that didn't make a dent, and at home, we stopped minting new talents, while industry-wide inflation meant the death of organic discovery. It was easy to forecast, judging by those conditions. People who have never recognized a pattern in their lives, or experienced the horrible pre-Afrobeats to the world music industry, shouted me (the voice of reason) down, and dumb mobs of secondary school kids said I hated Afrobeats. It became cool to hate on Joey. Today, the future I was fighting against is here. Cut off from the highest levels, diluted and replaced across the globe, the majors are gradually pulling out, or running skeletal operations. Investor morale has dipped. Afrobeats has a new broad-spectrum meaning. Our local scene failed to achieve sustainability and we're hurtling back to the past. Yes, the new generation will suffer because their predecessors misvalued an opportunity. New kids won't find funding because we can't account for nearly a decade of investment. Underground now has to experience a lack of institutional support because we dialed back on sustainability. Instead of cheques, they are given advice and told to 'build community.' Welcome to our checkered music past. It's a cold, familiar and broken place.

@JayneByDesign @Luvonly_Vanilla lol

@Luvonly_Vanilla Dj Big N dey learn

Unfortunately, in today’s Afrobeats Space, the next breakout Artist is going to have to work thrice (3x) harder than their predecessors. Afrobeats is in a very Volatile space. Dear Artists, think big, dream different. In all…. Be yourself, Be ORIGINAL!!!

Curated by me. Inspired by the continent. My exclusive Africa Now DJ Mix is live on Apple Music…. A snapshot of what I’m feeling across Africa right now 🌍🎶 #AfricaNow #AppleMusic