deel

The smallest details make the biggest difference. On a sleeve. And in global work. We’re delighted to announce that we’re teaming up with @Arsenal as their official sleeve partner from the 2026/27 season 🤝 Find out more: deel.com/blog/deel-and-…

A different kind of connection ❤️ The 26/27 @adidasfootball Home Kit comes with a limited-edition NFC collectible card, only available via Arsenal Direct and in-store. Shop now 👇

Fresh drop from @adidasfootball and @Arsenal — safe to say we're big fans ♥️

Let's do this! 🤝

The Pitch by Deel — Dubai Regional Final x.com/i/broadcasts/1…

In the age where everyone has access to AI, taste is the only differentiator left. AI writes code, generates designs, drafts copy. Production is being commoditized in real time. You can ship a working prototype in a weekend. It’s no longer "can you build it?" It's: 1. Do you know what to build? 2. Can you tell when something's off before you can articulate why? 3. Do you have the judgment to kill the feature that works but doesn't belong? When anyone can make anything, the differentiator is what you choose to make. Bauhaus designers lived this - "form follows function" really meant form is forced to follow function when the problem is hard enough. Aesthetic discernment applied to complex systems is what separates an exceptional engineer from an average one Engineers are shifting from makers to critics. The terminal skill isn't writing code. It's taste: knowing the right abstraction, the right tradeoff, the right "no." This doesn’t apply to design only. It cuts across everything: A founder choosing which problem to ignore. A data scientist knowing which question is actually worth asking. An architect feeling when a system is over-engineered. A writer knowing which draft to throw away. Taste is the ability to edit. To subtract. To feel the difference between "works" and "works beautifully." We're entering that era for every craft. The problems worth solving are hard. The tools to solve them are everywhere. What's left is the judgment to connect the two. Taste compounds. Every good call sharpens the next one. AI gives you leverage, but taste gives you direction.

Something's being stitched together. Details tomorrow. 🧵

The Pitch by Deel — Singapore Regional Final x.com/i/broadcasts/1…

Most organizations don't have a productivity problem. They have a meeting problem. Researchers surveyed 76 companies across 50+ countries that had introduced meeting-free days. When companies added just two no-meeting days per week: - Productivity rose 71% - Satisfaction went up 52% - Stress dropped 75%. And to everyone’s surprise - cooperation actually improved by 55%. We assume meetings are how teams collaborate. But it turns out, most meetings don't create alignment, they interrupt it. When people got their calendars back, they didn't stop talking to each other. They started communicating more clearly, coordinating more intentionally, and holding themselves accountable without needing to be pulled into a room. There's a reason for this. A 30-minute meeting doesn't actually cost 30 minutes. It takes about 23 minutes to regain deep focus after any interruption. So 1 meeting really costs close to an hour. Put 5 on someone's calendar and the recovery time alone eats 2 extra hours. And this is on top of the meetings themselves. Not to mention, 50% of all meetings land between 9–11am and 1–3pm, exactly when people do their sharpest thinking. We're burning our best hours in conversations that most people don't find useful. This doesn't mean all meetings are pointless. The study found the benefits tapered off past 3 meeting-free days : some face-to-face time genuinely matters. The problem isn't meetings as a concept. It's meetings as a reflex. We book them out of habit, out of uncertainty, or because it feels like doing something. The best-run teams don't have better agendas. They're just more willing to ask: does this meeting need to exist at all?

The Pitch by Deel — Tel Aviv Regional Final x.com/i/broadcasts/1…

This is what it looks like when New York founders mean business. Earlier this week, The Pitch NYC (sponsored by @jpmorgan ) brought some of the city's sharpest early-stage builders onto the stage — competing for $50,000 in SAFE investment and a shot at the $1,000,000 Global Finals prize. We caught the whole thing on camera. Watch back and feel the room. The global tour is almost done. The Finals are coming.

The most stressful thing you do at work isn't your workload. It's switching between tasks. In 2004, the average person could focus on a screen for 2.5 minutes before switching. By 2012, it dropped to 75 seconds. Today, it's just 47 seconds… Researchers call this "kinetic attention" : our focus just flits from screen to screen, tab to tab, app to app. But we're everywhere and nowhere at the same time. You've heard a million times that multitasking doesn't work. But what’s worse is it’s physically stressful. A 2023 meta-analysis across 26 studies found that multitasking activates your sympathetic nervous system, the same fight-or-flight response you'd have to a threat. At the same time, it suppresses your parasympathetic system, the one that keeps you calm. So every time you switch tasks, your body treats it like a small emergency. Do that a hundred times a day and no wonder you're wiped by 3pm. The least stressful thing you can do at work is also the most productive: focus on one thing until it's done.

Somewhere right now, someone is manually logging into a portal to run a process they've run 200 times before. We built Akai to fix that. 100% of Deel's own ops teams run on it first. 91,000+ hours saved every month. 100,000+ cases automated. Reconciliation that took 20+ days — now minutes. Show it once. Akai builds a brain inside your organisation — agents that connect, share context, and get sharper every run. No developers. Your team is in control, always. Early access is open → akai.run Your team, supercharged.

New York showed up. Yesterday, The Pitch NYC (sponsored by @jpmorgan ) brought together some of the most driven founders we've seen on this tour. The city has a way of raising the stakes — and the room felt it. From first-time founders to seasoned builders, everyone came ready. The conversations were direct, the pitches were sharp, and the ambition was loud in the best possible way. Thank you to everyone who came out and put themselves on the line. That takes something. 🧵👇