Wout de Jong
538 posts











Wanted to get an Uber at the airport. After 10 minutes of every driver canceling (drivers now have unlimited cancels) wondered if there's a better way. And there was. Walked up to the taxi stand, took a taxi, paid the same as Uber Black estimated. Rides have gone full circle.

I sound like a broken record but there’s so much you can learn about product design from video games. For example: feedback loops, progression, spatial design, onboarding, loading states, UI, … Anything I’m missing?


Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.


Ajacieden, this is our new logo.




















