Del Esparza

As AI revolutionizes the advertising industry, we must set clear ethical #guardrails to ensure responsible use. AI offers powerful tools, but without oversight, it can also create risks, such as privacy violations, discriminatory targeting, and misleading or harmful content. #AI

One critical piece of targeting your digital marketing is ensuring that your campaigns are #accessible to a broad audience. Accessibility can mean many things, but @Forbes highlights how creating ads that reach visually impaired people is necessary. #Ads forbes.com/sites/gusalexi…

.@martechismktg comments on the latest trends and predictions for data and AI in the advertising world. As privacy concerns continue to grow, contextual targeting offers a privacy-friendly alternative to traditional data-driven advertising. #Data #AI #Ads martech.org/data-ai-and-ad…

@aliscodes This is such a great thread! The consistency of the ad campaign is what drives the point home. A consistent brand experience, from ads to customer service, creates a sense of continuity, making customers feel more connected and loyal to your brand.

BIC and its genius advertising. Here are the 9 best BIC ads of all time that showcase creativity like no other: 1. BIC Pens ✍️

@ecomchasedimond Thank you for sharing, Chase! I really like creating a dialogue through my social media posts because it allows many perspectives to come in. That way, the conversations never end; they evolve with the topic!

Marketers, Here are 7 storytelling techniques you can use in your marketing: Bookmark this!

Staying competitive and creating a compelling marketing campaign amid so much content is challenging. @Forbes provides some trends brands should try to stand out from the crowd, including brand-to-brand collaborations. #Marketing #Collaboration forbes.com/sites/cherylro…

.@sengineland discusses Amazon's latest decision to open advertising to other major retailers. Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s sophisticated ad targeting and measurement tools on their websites. #Amazon #Ads searchengineland.com/amazon-opens-a…

Digital marketing in 2025 will be a whole new ball game powered by AI, immersive tech, and hyper-personalized experiences. With advancements in artificial intelligence, marketers will leverage deep data insights to create highly targeted campaigns. #DigitalMarketing #AI

@BizHustlez These advertising secrets are always so fun to see! It shows you how much truly goes into creating a dynamic ad that is engaging and aesthetically pleasing for consumers.

@MOEZZA This is such an important conversation, Mohamed. Consumers are more likely to return to brands that respect their privacy and offer choices regarding data collection.

As @martechismktg discusses, change management has to take a different route in the marketing world to improve campaign outcomes. Change management in marketing is all about guiding your team and strategies through transitions. #Marketing #ChangeManagement martech.org/approaches-to-…

Personalizing ads with AI takes your marketing to the next level! By leveraging AI, you can analyze customer behavior. AI helps predict users' wants, creating more relevant and engaging experiences that drive conversions. #AI #Advertising

With the new year upon us, @Forbes is reporting on some of the big trends in marketing that we need to jump on! The big one that everyone is talking about is using data for direct targeting and personalization of ads. #Advertising #Marketing #Targeting forbes.com/councils/forbe…

@iiastweet Absolutely! By optimizing your website’s content, structure, and performance, SEO helps your business rank higher in search engine results, making it easier for potential customers to find your company and understand your brand's values.

SEO isn’t just a piece of the digital marketing puzzle—it’s the glue that binds it all together. A high-ranking position isn’t just visibility; it’s credibility, trust, and a pipeline for growth. #Business #Marketing #SEO #DigitalMarketing

@Forbes @0xGokce The merging of marketing and fintech is transforming the way financial services connect with customers. By combining cutting-edge technology with marketing strategies, fintech companies can deliver personalized, data-driven experiences that cater to individual financial needs.

"I think in the next 5 to 10 years every brand will become a fintech company in the back end." @0xGokce, #ForbesUnder30 lister, spoke about her predictions for the future of marketing and fintech. forbes.com/30-under-30/20…

As @dmnews discusses, AI is impactfully touching the world of digital marketing. This technology enhances customer experience through chatbots providing direct and immediate assistance. What do you think of chatbots? Let me know! #AI #Marketing dmnews.com/ai-transformin…

.@adexchanger discusses the measurement trends that are changing the world of advertising. One. of the key ones is mix modeling. MMM helps businesses move away from intuition-based decisions and instead rely on empirical data. #MixModeling #Advertising adexchanger.com/marketers/the-…

In a world where consumers are becoming increasingly savvy, authenticity is key to building trust—especially in advertising. While AI can help streamline targeting and optimize campaigns, we cannot lose sight of the human connection. #AI #Advertising #Transparency

@aish_caliperce This is very interesting, Aish. One amazing thing about AI agents is that they can enhance ad targeting by using data from multiple sources to understand the full context of a user’s needs and desires.

Aravind Srinivas's hypothesis on how advertising works with AI agents is quite interesting. Aravind explains, Instead of showing ads to humans directly, advertisements would be targeted at AI agents that work on users' behalf. Users never see ads, they simply tell their AI agents what they need for eg if he gave, "I'm going to go to Rambagh for two nights, plan my schedule, do my bookings" In the backend, Multiple vendors compete for the agent's attention & companies bid for the agent's consideration. So everything happens at the AI level. Agents can also use more compute power to analyse offer to find out advertising attempts & make decisions based on user preferences. Also users can instruct their agents to ignore certain brands , this will remain confidential to between the agent & the user. This creates new revenue streams for AI companies & gives a better user experience.

As AI continues to revolutionize advertising, one of the biggest priorities for brands in 2025 will be security and consumer trust. With increased personalization comes the need to protect sensitive data and ensure that AI-driven ads are ethical. #AI #Security #ConsumerData