Lois Joanne .. 💜BTS ARIRANG🪭

In 2021, McDonald’s paid BTS about $9 million to launch the BTS Meal. That quarter, McDonald’s brought in $290 million more in sales than analysts expected, and McNugget sales in Korea jumped 250% in four weeks. Oreo just signed the same band. Oreo is owned by Mondelez, a $36.4 billion snack company. The Oreo brand by itself pulls in about $4 billion a year worldwide and sells around 60 billion cookies. The new BTS x Oreo collab launches June 8 across 80+ countries. The 2021 McDonald’s BTS Meal launched in 50. The timing isn’t an accident. BTS finished mandatory South Korean military service in 2025. Their 2026 “Arirang” world tour is 82 stadium shows across 34 cities and 23 countries. Korean investment bank NH Investment & Securities estimates the tour will generate $5.3 billion in fan spending across the 44 host cities, counting hotels, food, merch, and tickets. The fan base is the whole asset here. When BTS played a free concert in Seoul this March, merch sales at the nearby Shinsegae Duty Free shop jumped 430% in a week. The local Lotte Department Store made 30% more revenue that weekend than the same weekend a year before. Hotel rates in Busan, where BTS perform in June, surged up to 7x. The fandom calls itself ARMY. An iPrice study put typical fan spending at about $1,400 a year on the group between merch, albums and concert tickets, and there are tens of millions of them worldwide. From Oreo’s side, the bet is lopsided. A celebrity deal of this scale runs maybe $10 to 20 million, and BTS member V by himself reportedly charges $800,000 per sponsored post. If Oreo gets even part of the McDonald’s-style bump, the payoff is hundreds of millions in extra sales for a marketing spend roughly the size of one Super Bowl ad ($8 million in 2026). Oreo also added something for the fans. QR codes on each pack send buyers to a digital “love letter to BTS” page that keeps the campaign alive after the limited cookies sell out. Mondelez collects fan contact info. The fandom gets to feel like part of something. Oreo is making roughly the same bet McDonald’s made in 2021. Price tag: about one Super Bowl ad.

Throwing this out there. I need to make a phone call but when I come back I'm going to make a post. When I make that post, professionalism gets you everywhere rather than nastiness and name calling. Please keep that in mind. 🫶

Spreading misinformation about an asian boyband on a news show knowing damn well how America is treating minorities right now is really weird

? what about this is funny im so tired

BTS's AMA Triumph: Reactions from a Korean Online Community An expert who often writes about culture posted about BTS’s appearance at the American Music Awards on the website I frequently visit, whose members are mostly middle-aged. The title of the post roughly translates to: “BTS Makes New History in American Pop Culture by Winning the AMA Grand Prize.” The post explains, based on the writer’s knowledge of the entertainment industry, how the American Music Awards, one of the three major American pop music award ceremonies alongside the Grammy Awards and the Billboard Music Awards, appeared unusually determined to secure BTS for this year’s ceremony. He points out that the event was held in Las Vegas at the exact same time BTS happened to be in the city for their concert tour. Even more telling, one of the group’s off days between concerts lined up perfectly with the awards ceremony itself. He sees this as strong evidence that the organizers intentionally planned the event around BTS’s schedule. To add my own two cents, there is some basis for that argument. BTS announced the dates and locations for their ARIRANG tour on January 13, while CBS revealed the May 25, 2026 AMA date on March 10. The timing does raise eyebrows. What surprised the writer most was that BTS did not perform live on stage that night. Instead, the AMAs used concert footage in place of a live performance, while the other artists still appeared beneath the bright stage lights and performed in person. He argues that this was nearly unheard of for one of America’s three major music award shows. To him, it felt almost as though the organizers were saying, “Please just come to the ceremony. We will make every accommodation possible.” That is how extraordinary the situation appeared from his perspective. For the writer, the broader conclusion is clear. The way the AMAs treated BTS suggests that the group’s influence and stature within the American music industry may be far greater than what is typically conveyed in Korean news coverage. It was read by over 7,000 members, more than most of the other posts on that day, and here are some of the replies people left below the post: “넘 자랑스럽고 행복하네요.” (“This makes me feel so proud and happy.”) “내내 BTS를 얼마나 언급하던지. BTS 섭외 성공해서 엄청 좋았나 보더라고요.” (“They kept mentioning BTS throughout the entire ceremony. It really seemed like they were thrilled they succeeded in bringing BTS in.”) “우리 언론만 외면.” (“Only our own media keeps overlooking them.”) “대한민국에 빛나는 근사한 사람들 ‘BTS.’” (“BTS, truly wonderful people who shine brightly for South Korea.”) “이번 앨범 몽땅 완소!” (“I absolutely love every song on this album!”) “공연 한달이 넘으니 탄이들 모두 정강이가 아프다 할 정도로 뼈를 갈고 있던데 일정이 너무 타이트해서 어쩌나 싶었어요. 근데 공연 영상 대체는 충격적이었고 시상식 인터뷰 보는데 넘넘 자랑스럽더라구요.” (“They’ve been performing for over a month now, to the point the members were saying even their shins hurt from pushing themselves so hard, so I was worried the schedule was becoming too intense. But replacing the live stage with concert footage was honestly shocking, and watching their interviews at the ceremony made me feel incredibly proud.”) “와 대박 경사입니다. BTS 정말 자랑스럽습니다. 와 진짜 대박이네. 어메리칸뮤직어워즈 대상 국뽕이 차오른다.” (“Wow, this is huge news. BTS makes me so proud. Seriously unbelievable. Seeing them win the grand prize at the American Music Awards fills me with national pride.”) “BTS가 그 거대한 콘서트장 매번 가득 채우는거 보면 경이롭더군요. 멕시코 공연도 엄청났는데 매회 공연마다 스탠퍼드와 라스베가스 거대 공연장 가득 채운거 보고 이건 어나더 레벌이다 싶더만요.” (“It’s astonishing seeing BTS fill those enormous stadiums every single time. The Mexico concerts were massive too, but watching them completely fill huge venues in Stanford and Las Vegas over and over again made me realize they are on another level.”) “베가스 온거리가 BTS로 도배된 건 다 아시죠? 진짜 핵수퍼스타도 이런 수퍼스타가 없어요.” (“You all saw how the entire city of Vegas was covered with BTS everywhere, right? Even among global superstars, there’s no superstar quite like this.”) “우리 아이들 너무 자랑스럽습니다! 흥해라 방탄! 건강하게 투어 허자.” (“I’m so proud of our boys! May BTS continue to thrive! Let’s finish the tour safely and in good health.”) “20세기에는 비틀즈 21세기에는 BTS가 레전드” (“The Beatles were the legends of the 20th century. BTS are the legends of the 21st.”) “한국에서 너무 홀대해서 걱정했는데 글로벌로는 더 성장했다는. 더 올라갈 수 있나 싶었는데 지붕을 뚫었.” (“I worried because they are so underappreciated in Korea, but globally they’ve grown even more. I wondered if they could rise any higher, and instead they shattered the roof.”)

AMAs는 시청자 수만 내려간 게 아니잖아요. 그래미나 오스카가 시청자 수 떨어진다고 노미니들이 안 오나요? 10년 전과 비교해 이렇게까지 눈에 띄게 존재감이 약해진 시상식은 AMAs가 대표적이고 그래서 한국 언론의 '3대 시상식' 수식은 옛말이라는 얘기입니다. 이게 동의가 안되시면.. 그러세요 걍.

WILD: YouTube has taken down channels with AI videos totalling over 4.7 billion views! 🤯