Derrick Le | Ecom Ads Tracking and Attribution

Believe it or not, it can take a customer a whole 2 months to buy from you This video showcases what a 60-day buying journey looks like with #NestAds 1-day view + 7-day click is the default attribution window on Meta Let's breakdown "Why this happend" and "Why you need it"⬇️

@THristov_ Big stuff! Keep grinding Trayan

We're now a platinum agency.

@lifemaximised copy

If your Google Ads aren't getting you enough: - Clicks - Conversions - Customers You probably have an issue with your ad copy. This video shows you exactly how to write ad copy that can make $100k+/mo with Google Ads Like + comment "copy" for the link. (Must follow for DM)

@FelixDragoi Good stuff brother.

There are really only 3 main things that most eCom brands need help with (If they want to print more cash with Meta ads) Here’s where I’ve seen things go wrong the most: 1️⃣ Low Conversion Rate (CVR) - Offer problem If your offer isn’t connecting with the audience, you’re just throwing money at the wall and hoping it sticks Low conversion rate is just a symptom of low perceived value and also actual lack of value 2️⃣ High CPCs - Creative problem When your ad creative isn’t compelling, every click gets more expensive You need scroll-stopping visuals and messaging that speaks directly to your audience It can be a pain point or a solution, different messaging will work for different people 3️⃣ Low AOV/LTV - Repeat purchase problem Without bundling or focusing on repeat purchases, you’re losing out on long-term revenue A one-and-done sale isn’t enough 🚨 And this will never change: - He who can spend the most to acquire a customer, wins Fixing these three issues is the difference between ads that convert and scale, and ones that burn cash

Wild afternoon yesterday... Only 1 meeting converted on the spot. But there's something so addicting about solving others pain... If you are facing attribution issue, I'm always down to help

@FelixDragoi great tips, speacially for this sales season

Why Your Online eCom Business Isn’t Growing (And What to Do About It) If your business isn’t scaling, you’re leaving money on the table for competitors ❌ Here’s how I’m making sure 2024 isn’t another missed opportunity: 1️⃣ Static Ads Aren’t Dead — But You Are, if You’re Not Testing Them If you’re not testing more static ads, I don’t know what you’re doing Play around with images, headlines, and messaging The faster you test, the faster you learn what actually clicks 2️⃣ Stop Using One Ad for Everyone One size doesn’t fit all, especially when it comes to ads Create ads for different age groups, genders, and interests What resonates with Gen Z could flop with Boomers 3️⃣ Got a Winning Ad? Don’t Be Shy — Scale the Hell Out of It Once you find an ad that drives results, scale that thing up! Put more budget behind what’s working and ride that success all the way to the bank 🏦 TL;DR: 1️⃣ Test static ads for fast learnings 2️⃣ Diversify creatives for each audience 3️⃣ Scale what works and watch your biz grow 💥 Which strategy are you excited to try? 👇 Like this if you want to get more eCom tips in your feed

@niketsoni Greta strat. Everybody loves free stuffs. quick question tho, how do you measure the success of this PR campaign?

This shows many thing wrong with the website ->> making it hard to convert those with high intention who came back to search for the brand after seeing the ads

ATC and view product events was too low 2x ROAS happends becasue their product is made to be bought in bundles, hence the AOV is high.

I audited an ecom brand's Customer Journey with a 2x ROAS yesterday, and it was terrifying.... While a 2x ROAS might seem promising, it's not gonna scale reckon how chaotic the customer journey is I've broken down EVERYTHING WRONG with this brand's customer journey below

@kevin_leekff @sellerfetch Let's go Kev

We built @sellerfetch to streamline our workflow as ecom merchants. We believe in the power of small merchant and understand your budget constraints. That’s why we’re launching a series of free tools every few week! Got ideas for free tools? Let us know and we will build it! 🌱 ✨ Check out our first profit margin calculator: sellerfetch.com/tools/profit-m…

Custom attribution settings explained to cut down wasted ad spend + High-end products: 30-90 day window + custom attribution model tailored to specific channels + Fast-moving ones: 1-14 day window + simple click based models (first click last click, possition-based...)

Swimming everymorning at 7 helps me reduce my caffeine intake + Less random headache & back pains 10/10 highly recommended

Last 30 hours I spent on mapping out 8-9fig brands Customer Journey + breakdowns Anyone want a copy? Giving it away for free in the next 24hrs Hope this saves you 30 hrs lol Comment "CJ" and I'll send you (follow so I can DM)

How brands can achieve 95% accurate customer journey mapping Customer journey mapping is the umost important for brands to know exactly where to invest more money to increase sales

For bigger brands: - Advanced tracking: Customizable attribution matching each brand's customer journey - Integrations with all marketing platforms and can show all steps of customer journeys - More data points: Segmentation by demographics, purchase behavior, and engagement

For new small brands w <100k ads spend/mo: - Accurate tracking without excessive data bloat. - Key advanced metrics like new customer data, LTV, and cohort analysis. - Pre-built + Click-based attribution models (first click, last click, linear) - Simple dashboards

Most agencies willingly spend 10-20k/m for accurate tracking and attribution Here’s why it shouldn’t even crack 1k Choose a solution that fits your client's actual needs, not one that burns through their budget with unnecessary features /Details in 🧵/

@meocon_lont0n You should share how you talk to clients and resolve their painpoints sometimes Ce. Think it would make a valueable X post

The client every SaaS owner wants