The Gonzo

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The Gonzo

The Gonzo

@dgonzalez1

Sports/Life here. Up the Chels; bleeding Blue

Probably in 6E on an AA Flight Katılım Temmuz 2008
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The Gonzo
The Gonzo@dgonzalez1·
You’re obviously not in the industry. Chick Fil A has more app usage thsn most qsr concepts. Also, qsr is based on speed; waiting 20 minutes is a bug, not a feature. In and Out does a good job, but they are dwarfed by Mickey D’s. Why? Because when sales get high at a McDonalds, they build another and purposely cannibalize in order to keep order times down and lines moving (do I have that right @McFranchisee ?) and they aren’t ordering based on which app ‘loads fastest; that microseconds no one times; they are ordering on speed of service, distance to restaurant/delivery time, and value/price.
Aakash Gupta@aakashgupta

Let me explain exactly why In-N-Out refusing mobile ordering is the smartest fast food decision in a decade, because everyone's calling it backwards. Every major chain added mobile ordering to increase throughput. It worked. McDonald's, Starbucks, Chipotle all saw digital orders hit 30-40% of sales. Then something happened that nobody talks about: average visit frequency went up but brand loyalty went down. Mobile ordering turned food into a logistics transaction. You're not choosing Chipotle because you love Chipotle. You're choosing whichever app loads fastest while you're walking to your car. In-N-Out does $4.5 million per store. McDonald's does $2.7 million. In-N-Out does it with 15 menu items, zero franchises, no freezers, no microwaves, and now no mobile ordering. McDonald's needs 13,000+ locations to be McDonald's. In-N-Out needs 400. The line IS the product. That 20-minute wait with the smell of fresh-cut fries is doing more marketing work than any app notification ever could. Lynsi Snyder figured out something the entire QSR industry keeps forgetting: scarcity and inconvenience are features when your product is good enough. Chick-fil-A gets this too. Closed on Sundays. Everyone said it was leaving money on the table. They now do $7.5 million per store, more than any fast food chain in America, open 6 days a week. The companies winning in fast food right now are the ones saying no to things. No to franchising. No to 50-item menus. No to mobile ordering. The rest are optimizing themselves into commodities.

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Mossad Commentary@MOSSADil·
Experiencing suppression with this account. If you see this, do me a favor, just drop a comment. Thanks.
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The Gonzo
The Gonzo@dgonzalez1·
You need to meet Mark Brezinski. This is his baby, and he’s done a great job. Concept genius. Not an operator, but he doesn’t need to be.
McFranchisee@McFranchisee

@snackolator Only issue: 1) Pepsi products 2) Only in 10 locations, Cinnabon has more locations with their new dirty soda line than KFC does 🤷‍♂️ But - colors look great & I notice they purposely chose a Zero drink 👍

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The Gonzo
The Gonzo@dgonzalez1·
By the time you get to Tech Ridge, it’s commuter train only, and offices are distributed not just downtown, but up and down 183a, downtown and (increasingly Mueller). Trains have very limited use in cities with the population and distribution of Austin.
Éros Brousson@erosbrousson

Austin's urban planning is a masterclass in psychological torture Look at this map, it looks like the blood vessels of a chain-smoker right before a massive cardiac arrest 💨 they keep adding lanes to I-35 thinking it will fix the traffic, which is like loosening your belt to cure morbid obesity ; JUST BUILD A DAMN TRAIN 🚆

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