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5 neuroscience-backed tips for beating procrastination fastcompany.com/91512147/5-neu…

The Hidden Cost of Complex Messaging in B2B Marketing linkedin.com/pulse/hidden-c…

✪ What AI Cannot Fake: 5 Human Capacities That Make Curators Irreplaceable - #70 open.substack.com/pub/robingood/…

B2B Marketing Leaders Should Be Setting Direction, Not Rewriting Drafts linkedin.com/pulse/b2b-mark…

FYI, Artificial Intelligence For Dummies, 3rd Edition and all Dummies print titles are 30% off at B&N this month. Find them here: barnesandnoble.com/s/dummies

Your AI Dashboard Is Lying to You (And What to Measure Instead) open.substack.com/pub/promptedby…

How AI Quietly Took Control of the Customer Journey linkedin.com/pulse/how-ai-q…

Prompt engineering was a transitional skill. It mattered because it was the only mechanism we had to give models enough context to perform better. Elaborate prompts compensated for limited interfaces. That's changed. Projects let you upload knowledge files and maintain persistent context. Skills let you encode repeatable processes the model can invoke. Context graphs map the relationships between all the pieces needed for a task. Meanwhile, the models themselves improved at parsing complex instructions. You can write conditional logic—"if the user asks for X, do this; if Y, do that"—and they handle the routing. Clarity matters more than ever. But the elaborate prompt engineering frameworks from 2023? Most of that complexity got absorbed into better tooling and smarter models. If you want to stay current, spend time on: Skills: How to encode a repeatable process the model can execute consistently. Context graphs: Understanding all the dependent pieces that go into completing a task and how they relate. Think of it like knowing all the ingredients in a recipe, how much of each, and when each gets used. The shift is from crafting elaborate single prompts to architecting the context around the work.

The 2026 Content Reset: What to Focus on First linkedin.com/pulse/2026-con…

AI in marketing is: - Your unfair advantage. - The game-changer you need. - The gap your competitors will miss. Adapt now or play catch-up forever.

"Content marketing is too slow." Says the marketers who are too slow to adopt content marketing.

14 Must-Read Brainy Books From the 41 Featured in 2025 linkedin.com/pulse/14-must-…

13 surprising ways mind mapping can prevent overthinking mindmappingsoftwareblog.com/how-mind-mappi… via @chuckfrey

2025 B2B Marketing Year in Review: What Worked, What Didn’t, and What’s Next linkedin.com/pulse/2025-b2b…

Marketers see big gains from content strategy overhaul | MarTech martech.org/marketers-see-…

Most B2B Buyers Report Having Done Plenty of Research Before Engaging Vendors marketingcharts.com/industries/bus…