Dídac Pérez, Brand & Product
2.1K posts

Dídac Pérez, Brand & Product
@didacp
Brands, Design, Marketing & AI. Now @wearemotto Past – Shakers, Olistic, Iris Ventures, Cupra, Seat




The loudest story about AI is a lonely one. One person with an army of chatbots. Other humans are friction. That gets the future wrong. The best things aren’t built alone. In a moment of change, we want to remind the world (and ourselves) what Notion stands for: — Think Together



Your headphones just became a personal translator in 70+ languages. 🎧✨ Google Translate’s “Live translate” with headphones is officially on iOS. We're also expanding this capability to more countries around the world for both @Android and iOS users. To try it, open the Translate app, tap “Live translate” and connect your headphones.




OpenAI shutting down Sora is the most predictable outcome of misunderstanding consumer behavior. Everyone grossly overestimates how creative people want to be. 99% of humans simply want to scroll and zone out instead of spending energy conceptualizing, editing, and creating videos. No matter how much the barrier to creation is lowered by a single prompt. It still takes effort and a fair amount of creative thinking. Even Instagram has 2 billion users. But hardly ~10 million (or 0.5%) would be serious creators. So any AI consumer app betting on "with [new_app], everyone becomes a creator!" is being delusional and will go down the same way. After all the word "consumer" exists for a reason. They consume. They don't produce (or even want to lol)


Pendular case study coming soon




@BallesterosCBH @jjcanocortes Uf, buen tema. Es verdad que la mayoría de gente no tiene mucha autonomía e iniciativa BUT también veo muchas empresas rígidas y jerárquicas que justo perpetuan al empleado en ese estado de low agency. Sí que en startups es menos frecuente.




Pendular is now the Official Highlight Technology Partner of the Indoor Football League. 🏈 The IFL brings unforgettable moments, and now, Pendular’s AI turns them into premium highlights, game recaps, and curated stories that truly capture the energy of the game.
















