Digiday

Brands whose infrastructure doesn’t support direct buying are leaving the highest-performing segment of streaming off the table. Partner insights from Tatari. buff.ly/EPE7yFp

Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch. buff.ly/aqshNok

Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed. buff.ly/mCZnvrB

As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships. buff.ly/48v9tkG

Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys. buff.ly/NSO9YbM

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured. buff.ly/AyVJu39

What sets effective AI-generated creative apart is the context layer — brand presets, prompt structures and a feedback loop. Partner insights from Celtra. buff.ly/qsjK7Hx

Cementing creativity in business infrastructure, raising its profile and measuring its impact can boost bottom-line returns. Partner insights from Cannes Lions. buff.ly/hEyV3MB

If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO. buff.ly/hnEbUux

SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control. buff.ly/aCBoUNP

Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity. buff.ly/c7Pr1vl

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues buff.ly/4FfssSb

Publishers that grow revenue despite traffic declines use these key tactics: raise prices, reduce churn and invest in owned channels. Partner insights from Piano. buff.ly/4RhaVJK

While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup. buff.ly/0zRQRnW

Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans. buff.ly/vWBYOih

Mediapalooza is coming. This time it might actually mean something. buff.ly/H3qiAXO

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches. buff.ly/RJeO4qp

Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions. buff.ly/XQVF3zq

Now that AI has given buyers the tools to demand real transparency, the programmatic industry is at an inflection point. Partner insights from Blockboard. buff.ly/TjXzwpP

According to a new survey, 76% of publishers are piloting or experimenting with AI on the business side of their organizations. Partner insights from Piano. buff.ly/Lyc8ElD