Digiday

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction. buff.ly/BxPSVC6

There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line in the sand, allowing AI […] buff.ly/rE0LFEt

OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure. buff.ly/iT9AKrh

Accessibility on AI-built sites isn't a compliance checkbox. It's a conversion, retention and customer experience problem. Partner insights from AudioEye buff.ly/eHTXxHh

Successful global live events require seamless viewing experiences that only programmatic can deliver. Partner insights from Google Ad Manager buff.ly/5kf6xZ1

Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations. buff.ly/g9YLAR5

Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns. buff.ly/Br93V3r

Publishers who invest in agent readiness will be the ones buyer agents return to. Those who don't will be passed by. Partner insights from Optable digiday.com/form/why-the-t…

How participation takes publishers from rented audiences to engaged communities. Partner insights from Viafoura buff.ly/jaBoRNJ

A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives. buff.ly/WrYuhIE

Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no. buff.ly/skviP2M

Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences. buff.ly/K91XH7d

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability. buff.ly/FgO55qV

While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects. digiday.com/marketing/digi…

Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become. buff.ly/ku6S9Fq

The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too. buff.ly/YTWEuSW

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […] buff.ly/mD6mEtD

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. buff.ly/C9owmRN

The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings. buff.ly/1CjKKhD

Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico. buff.ly/pqRDWx5