₿LAQ
127 posts




The difference between an average and a good growth strategist in Web3? Understanding that every project needs a different approach Something I’m really starting to understand about Web3 growth You can’t treat every project the same There are different types of projects and each one needs a completely different strategy Here’s how I’m starting to break it down: --- Meme Coins - Driven mostly by attention, hype, and culture - Community energy matters more than fundamentals - Speed is everything (early attention = advantage) - Relies heavily on CT presence, trends, and virality - Influencers/KOLs play a big role in movement - People are here for opportunity, not loyalty What to focus on: Visibility, engagement, momentum, storytelling --- GameFi Projects - Needs both hype AND actual interest in the product - People won’t stay if the game isn’t appealing - Community building is more important than just numbers - Requires educating users about gameplay/benefits - Retention matters more than just onboarding What to focus on: Community interaction, content, onboarding experience, keeping users interested --- Utility Projects (Long-term builds) - Built around real use cases and long-term vision - Trust is more important than hype - Growth is slower but more sustainable - Requires clear communication and strong narrative - Community expects updates, transparency, and delivery What to focus on: Narrative, trust, consistency, positioning, long-term value --- I think where a lot of people get it wrong is: Using the same growth style for every project What works for a meme coin won’t work for a utility project And what works for hype won’t work for retention Understanding the type of project first already changes how you approach everything.

The difference between an average and a good growth strategist in Web3? Understanding that every project needs a different approach Something I’m really starting to understand about Web3 growth You can’t treat every project the same There are different types of projects and each one needs a completely different strategy Here’s how I’m starting to break it down: --- Meme Coins - Driven mostly by attention, hype, and culture - Community energy matters more than fundamentals - Speed is everything (early attention = advantage) - Relies heavily on CT presence, trends, and virality - Influencers/KOLs play a big role in movement - People are here for opportunity, not loyalty What to focus on: Visibility, engagement, momentum, storytelling --- GameFi Projects - Needs both hype AND actual interest in the product - People won’t stay if the game isn’t appealing - Community building is more important than just numbers - Requires educating users about gameplay/benefits - Retention matters more than just onboarding What to focus on: Community interaction, content, onboarding experience, keeping users interested --- Utility Projects (Long-term builds) - Built around real use cases and long-term vision - Trust is more important than hype - Growth is slower but more sustainable - Requires clear communication and strong narrative - Community expects updates, transparency, and delivery What to focus on: Narrative, trust, consistency, positioning, long-term value --- I think where a lot of people get it wrong is: Using the same growth style for every project What works for a meme coin won’t work for a utility project And what works for hype won’t work for retention Understanding the type of project first already changes how you approach everything.



The difference between an average and a good growth strategist in Web3? Understanding that every project needs a different approach Something I’m really starting to understand about Web3 growth You can’t treat every project the same There are different types of projects and each one needs a completely different strategy Here’s how I’m starting to break it down: --- Meme Coins - Driven mostly by attention, hype, and culture - Community energy matters more than fundamentals - Speed is everything (early attention = advantage) - Relies heavily on CT presence, trends, and virality - Influencers/KOLs play a big role in movement - People are here for opportunity, not loyalty What to focus on: Visibility, engagement, momentum, storytelling --- GameFi Projects - Needs both hype AND actual interest in the product - People won’t stay if the game isn’t appealing - Community building is more important than just numbers - Requires educating users about gameplay/benefits - Retention matters more than just onboarding What to focus on: Community interaction, content, onboarding experience, keeping users interested --- Utility Projects (Long-term builds) - Built around real use cases and long-term vision - Trust is more important than hype - Growth is slower but more sustainable - Requires clear communication and strong narrative - Community expects updates, transparency, and delivery What to focus on: Narrative, trust, consistency, positioning, long-term value --- I think where a lot of people get it wrong is: Using the same growth style for every project What works for a meme coin won’t work for a utility project And what works for hype won’t work for retention Understanding the type of project first already changes how you approach everything.

Figuring out my lane in Web3 in real time







