Donavan Barrett

2023 is all about action! So I seized the opportunity of the New Year to launch my social media consulting business at midnight. If you’ve been procrastinating on dedicating time toward your social media presence, now is the time! Portfolio: contenttherapist.com

It’s always the best when a brand trusts your vision and sends great feedback! Making content every day has been my dream since I was 12 and now I’m doing it…and doing it well! #ugc

You are a success story waiting to happen. All the hardship you’ve faced is going to be someone else’s reason for believing they can achieve their dream too.

You can literally directly message your perfect customers right from your phone and build a meaningful relationship with them... ...but you'd rather wait for your post to go "viral"? Unless you're an e-commerce brand, software, or influencer, virality is almost useless.

A reminder that social media isn’t just a place to go viral. Way too many people are sad they aren’t seeing results yet they won’t send 100 DMs/week, interact with 30 threads/day, or comment on 100 people’s videos every day.

Need help with making your content intentional and impactful? stan.store/narrativecreat…

The goal is to evoke a similar feeling from your content/product/service/music that your audience already felt toward something else and tie it into your brand. Hope this helps and I’m rooting for you!

You’re a counselor who works with people ages 18-30. Content idea: A deep dive into SpongeBob and Patrick’s relationship dynamics.

Stop trying to grow a community from scratch and tap into the communities that your ideal audience is already involved in. Example: You sell trendy pet products to a mostly Gen-z audience. Content idea: “Pet accessories that Taylor Swift would instantly buy for her cats” 🪡

You’re creating electronic music about heartbreak in the modern era. Content idea: “You’re looking for a song that reminds you of what it was like to be at a club crying over someone youve known for 5 minutes in the 2010s”

You want to inspire a millennial audience to not give up on their childhood dreams. Content idea: a carousel of inspirational quotes from Harry Potter with a lead-in slide that says “these people would be so hurt to know that you’ve stopped believing in the magic of dreams”

Reporting??? But I’m a ✨creative✨!

🟣Does this content invite a response? 🟢Does it show an understanding of who my community is and where they're spending their time? 🟣Does it create space for their voice to matter? 🟢Am I speaking the same language as the people I'm trying to reach?

"Community" has just become another marketing buzzword that everyone talks about but nobody understands, so if you're wondering how to know whether your next piece of content is positioned to effectively build a loyal community, ask yourself:

Brands and businesses are treating their content like a stage in which they try to get people to buy into their message but –– A community involves sharing the microphone with your audience.

Everyone says they want to build a community on social media, yet their actions say the opposite. 🪡

Kim’s marketing team is teaching a master class in the importance of not simply hiring influencers and partners who have a following, but who also represent and amplify the messaging of a campaign and the brand overall.

It also connects to a common memory that people share of playing in their mom’s makeup – and North creating this super playful makeup look with her mother’s actual makeup line takes this to the extreme.

✨North West reviewing Kim Kardashian’s relaunch of her makeup brand is marketing gold. 🪡