Aasheesha Srinivasan

Yet my friends can’t be on time…

The Masters sponsorship deal with IBM might be one of the best in all of sports. As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory. But the real value comes with the Masters app. As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year. The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience. Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round. This type of innovation is a win-win for everyone. Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports. And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment. That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.

Dropped phone from pant pocket when I was zooming in a scooty A very very kind auto Anna found it, kept it, and gave it to me Didn’t accept any payment I know kindness is there everywhere but I’ve always felt it’s more present in Chennai. Maybe that’s why I now call it home

.@Avesh_6 is made for these epic run-chases 😃 📸: IPL/BCCI/LSG | #IPL2026

#IPL you beauty 🥹 what a game! CLUTCH

Insane

Oh my god these beauties

It’s #Masters Week!

#BlinkIt at the Mumbai Airport is a game changer 🔥 Delivered in 6 mins to my boarding gate 👏🏻

King

Seattle gonna be hit by a massive snow storm and it’s gonna be all hands on deck Hunt will be back to oversee trauma

hope this doesn’t interrupt greys anatomy’s filming schedule

#Sarfaraz only one playing with intent to win

God is testing me #CSK

Tushar Deshpande and Sameer Rizvi turning into such clutch players post their CSK era is hurtful 🥹🥲

Hell yes

Rohit n Kohli are just unreal 😭🙏🏻

Epic driving by #Leclerc towards the end to keep Russel at bay 💥 #tifosi #ForzaFerrari

Always amazing to see #KingKohli play 🥹 Master of Chase 👌🏻