Matthew Dooley

Which platform do creators love most? Not TikTok. Not Instagram. YouTube. Why? They share the bulk of revenue with creators (55%) and they work to get you more subs and reach. via @SMExaminer #smmw22

@thesamparr @NutriCanine They’ll need to borrow a pooper scooper because they are $HITTING themselves RN

I talked about dog food on MFM. Didn't mention any company. This dog food company called Nutrucanine took the video and used AI to make me say that I loved their product. Hey @NutriCanine: you suck. Your tagline is "an honest approach that caters to your dog." But you're using a fake ad to act like I endorse you. Not a good look.

@HoffProps 0:3 worth a shot though!

First TD lay

Will AI hurt marketers and creators? Did Photoshop wipe out photographers? Did Adobe Illustrator destroy fine art? No! It’ll open up opportunities to improve our craft and and open up a new class of pros. @Mike_Stelzner at #SMMW23

Attention Facebook and Instagram marketers! Followers matter less than content as Meta makes the shift from “connected distribution” to unconnected via their AI systems. TL;DR Meta is being TikTokified #SMMW23

“Social media is dead” is a dead saying that’s been around since 2010 @Mike_Stelzner at #smmw23

Don’t use AI as a replacement for staying intimate with - and continuing to gain an understanding of - your customer. #smmw23

“Authenticity will ALWAYS have an audience” via @RayEdwards at #smmw23

Wow, Stefon Diggs takes an Uber to be with his friend and teammate. More than football. #damarhamlin

Let's take a break and watch a clip of Damar Hamlin giving his family some love just prior a game. This is what needs to be seen right now. Please be okay 🙏

@iSocialFanz Damar Hamlin

Brady Manek = Scott Sterling! #IYKYK #MarchMadness

How to NOT stand out in social? Talk about your target’s pain points. Why? Because everyone else is talking about them. Don’t forget to bring your perspective, personality, vulnerability. via Courtney Tarrant at #SMMW22

4️⃣ Create intentional engagement - the #1 type is SHARES. QR code below for engagement checklist.

3️⃣ Post content that Instagram currently favors - umm, Reels! - Stay in your niche vs on-trend - The cover should be from the video - Assume viewers are watching without sound - Put the title in the thumbnail - Share to stories - Reels-only if your following is disengaged

Here are four 2022 high-growth strategies from @ChaleneJohnson and @brock11johnson: #SMMW22

@TheBrockJohnson @ChaleneJohnson Haha my b

@dooleymr @ChaleneJohnson Oh man you got the wrong guy that guy is thinner, taller, and he has better shoes.

Learning from @ChaleneJohnson and @TheBrockJohnson about Instagram growth strategies at #SMMW22

Hashtags AKA an invitation for bots to follow your account. Stop it. via @ChaleneJohnson and @TheBrockJohnson at #SMMW22

What’s cooler than going viral on social? Sustained growth. 1 million videos 👏 But 10 new customers every month for 10 straight months? 👏👏 via @ChaleneJohnson and @TheBrockJohnson at #SMMW22