draper

Happy New Year CT 🎇 I can't write long thinkboi threads about whether the SVM is superior to the EVM. But join me as we look back on some of my favorite Yearn films of 2023 and explore the nuances of crypto marketing. Hey... come back, it's gonna be fun I promise!👇

@katiabanina @saltyfacu

@saltyfacu mate. of course you want to win the world cup

You DON'T want to win the World Cup You want to live in everyone's head Spain won. Congrats But every conversation today is about Argentina. Good, bad, furious, whatever They were psyopsing every team all the way to the final This is brand vs metrics in one image Spain got the trophy. Argentina got the mindshare Your 10M impressions are the trophy. Nice for your next marketing deck. But if nobody's arguing about you in the group chat, you won nothing Sorry (not really)

@saltyfacu sir this isn't linkedin

There’s no hiding in organic social. It’s the free solo of creative marketing. When you work at a network agency there’s a million reasons your campaign underperformed. The director didn’t shoot it well. The media budget was too small. The channel strategy was wrong. Whatever. But in organic social it’s just you vs the algo. Can you think of ideas that people want to engage with. Can you execute for ADHD attention spans. Do you get culture? You post. And you find out. Nowhere to hide.

If your agency aren't telling you all the reasons the content might not go viral - they're not being honest with you. Or they don't know what they're doing (that's worse).

Production value was a proxy for trust. AI broke that proxy, but made trust more valuable at the same time. A big budget campaign used to say 'trust us' implicitly. The budget was the proof. You don't drop $1m on 30 seconds if you don't believe in your product. Now, a founder with Claude and a free evening can produce something that used to take a prod company months. When everyone can look like a million dollars, looking like a million dollars stops meaning anything. So how do new age brands convey trust, now that they can't buy it? Not polish, conviction. Having a point of view and not flinching from it. The best brands of the next era will show up with something to say, not just something to post. Genuine belief and clarity of communicating it will be the durable brand moats from here. Good.

@saltyfacu Yes. We know

FIFA will be with us on Sunday

Who's supporting who in the World Cup final?

As Jensen intended

@fozzydiablo Check the fingers

@draper0x this AI?

Here we go

@networkspirits @niran7 @mom_agency_ @saltyfacu just need to send oneeeee more falklands edit and we're good

@draper0x @niran7 @mom_agency_ @saltyfacu 🥹🫶 i hope you rebelled against facu's enforced spanish today 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿

.@mom_agency_ is one of the few agencies in this space that actually cares about craft. conceptually strong, fast execution and none of the lazy AI slop you scroll past daily hit up @draper0x and @saltyfacu

@networkspirits @niran7 @mom_agency_ @saltyfacu And mom loves you!

@niran7 @mom_agency_ @draper0x @saltyfacu we love mom

@niran7 @mom_agency_ @draper0x @saltyfacu we worked with them too. 10/10 recommend

@UsmanSaleem @niran7 @mom_agency_ @saltyfacu was a pleasure to work with you too ser 🫡

@niran7 @mom_agency_ @saltyfacu Doing great work always easier when working with chads like yourself 🤜🤛

@saltyfacu @phantom What needs explaining?

Do you mind explaining this @phantom ?

Very few things work as well as genuine sincerity in comms. Brands usually struggle with the ‘genuine’ part.

We sheeped it!

@saltyfacu @mom_agency_ The only way to get a screenshot 😓

Tomorrow’s match between Argentina 🇦🇷 and England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 is heating up at @mom_agency_