Drew Benvie

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Drew Benvie

Drew Benvie

@drewb

Founder & CEO of @Battenhall, commentator on social media, @TEDx speaker, this year's Campaign Mag CEO of the year. Wrote the page on social media on @wikipedia

Worcester and London Katılım Ocak 2007
3.3K Takip Edilen9.9K Takipçiler
Drew Benvie
Drew Benvie@drewb·
Just come off BBC Radio interview about Twitter's 20th birthday and I called it Twix. A: it has a ring to it. B. need more covfefe
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Drew Benvie retweetledi
Battenhall
Battenhall@battenhall·
Today we’re launching Battenhall Labs — our new global innovation unit focused on applying emerging tech across marketing & communications. 🧪 From AI personas to proprietary measurement tools, Labs turns complex data into practical advantage for brands. 🤖 Find out more in our latest blog from our Chief Innovation Officer and Labs lead, Phil Sheard: btnhl.com/4c9etVY
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Drew Benvie
Drew Benvie@drewb·
An ineffectual social media ban for kids will be the legislation's undoing. Or worse, those who experience real harms from social media, dark social, messaging apps, the dark web or AI will be less safe as a result.
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Drew Benvie
Drew Benvie@drewb·
A social media ban for kids in the UK seems inevitable now, but to do it on safety grounds is fraught with problems. - There are already age restrictions, they don't work - Kids use VPNs already to for example use apps at school - Social media isn't the problem: dark social is
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Drew Benvie
Drew Benvie@drewb·
Working on keeping young people safe has been one of my biggest priorities over the last five years, and why I founded Raise. The reality of online safety is highly nuanced and the approach needs to be both sophisticated and progressive. I’m hopeful that the UK can achieve both.
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Drew Benvie
Drew Benvie@drewb·
In my role as head of the youth social media safety nonprofit @raisegeneration I commend @leicesterliz’s announcement of the government’s three month consultation on social media use for under 16s in the UK.
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Drew Benvie
Drew Benvie@drewb·
What I’d love to see: progressive tech reforms, education programs and a better understanding of how agile teen digital escape artists really are. If govts think banning social media for kids will make lives safer, they are sorely mistaken as to how the real world really works.
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Drew Benvie
Drew Benvie@drewb·
We’re about to find out what’s more harmful to teens than algorithmically shaped, moderated and peer-protected social media. It’s AI companions, dark social and fake social IDs.
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Drew Benvie
Drew Benvie@drewb·
Australia’s under-16 social media ban is now in force, and here’s the biggest reason it will backfire: Teens are safer on social media than on the alternative, which includes messaging apps used as social networks, dark social, and fake-age permitted adult social.
Drew Benvie tweet media
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Drew Benvie
Drew Benvie@drewb·
Can’t believe the Italy score vs South Africa just turned on to see them draw level. Scrum penalty against the Springboks too nuts
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Drew Benvie
Drew Benvie@drewb·
Big day today it’s the annual Battenhall social media briefing event at The British Library in London. 300 brands registered to attend this year and I need to finish learning my lines. 🙏🏼☕️💥
Drew Benvie tweet media
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Drew Benvie
Drew Benvie@drewb·
A primer on Sora, ChatGPT's AI social network that has hit 1m users faster than anything before it. You need invite codes, a U.S. account, and ChatGPT Pro... for now. But brands are in the mix, as are influencers, real and synthetic alike. open.substack.com/pub/drewbenvie…
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Drew Benvie
Drew Benvie@drewb·
This is a research project by Raise, and one which has been worked on through numerous teen focus groups, volunteer planning sessions, and which I hope will be of use to media and regulators alike once it's complete.
Drew Benvie tweet media
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Drew Benvie
Drew Benvie@drewb·
It is fascinating seeing how, through social media, AI is becoming many users' top friend. But if you know someone with children, please ask them to read this, as it's important in shaping how we understand how kids are affected by AI and social media raisegeneration.com/post/swipe-scr….
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Drew Benvie
Drew Benvie@drewb·
UK Bitchat is wild. A slap involves trout. @jack I look forward to groups which users are asking for
Drew Benvie tweet media
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