YRBA

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Happy Mother’s Day to all of our Moms!

Yerba mate contains chlorogenic acid - it's known for its ability to activate an enzyme called AMPK. Why does that matter? AMPK is your body's metabolic master switch. When it flips on, it signals cells to start breaking down stored fat for fuel. This is one reasons yerba mate has been studied for its effects on fat oxidation and metabolic rate

Most people don't know how caffeine actually works. It doesn't "give you energy." It blocks adenosine - the molecule that tells your brain you're tired. It works by physically sitting in its receptor so adenosine can't dock (as shown in the video). This causes neurons to keep firing instead of slowing down. That's what causes the “alertness” feeling. Most energy drinks hit you with 200mg+ of caffeine which can overwhelm the body and cause anxiety. @drinkYRBA, which derives caffeine from organic yerba mate, gives you 100mg of caffeine - enough to block adenosine, but not enough to overshoot you into the land of regret.

Plants produce natural stimulant compounds called xanthines. Coffee gives you one (caffeine), & yerba mate gives you two (caffeine and theobromine). Caffeine blocks adenosine at the neuron which creates the “alertness” feeling. Theobromine relaxes smooth muscle in your blood vessels which creates vasodilation & thus better blood flow. The former speeds up your brain, and the latter opens up your circulatory system. That combo is why yerba mate drinkers describe the feeling as "alert but calm" compared to coffee. This is one of the many reasons we’re excited to share @drinkYRBA with the world.

Meet your new energy ritual⚡️

We made YRBA as a quick, healthy, delicious, and modern way of consuming yerba mate. How many ways have you tried yerba?

One of yerba mate’s superpowers? Polyphenols. Find out below how these powerful antioxidants make you feel good and avoid the classic coffee caffeine crash.

That YRBA caffeine be hitting different

Life after yerba mate be like

We made @drinkYRBA for anyone who wants a more balanced way to stay energized throughout the day. Whether you’re studying, working, training, or just trying to stay focused, YRBA is a simple option to support your daily routine. Each packet contains 100mg of caffeine with naturally occurring antioxidants, without any additives or preservatives. YRBA is energy’s best kept secret.

Your energy drink should be your mind & body’s ally, not your enemy. This distinction can largely come down to one key ingredient - caffeine. Learn more about caffeine & how we selected the optimal 100mg of caffeine for YRBA at the link below.

I know, we’re shocked too YRBA provides all of the amazing health benefits of organic yerba mate in three different, classic flavors Pre-orders open now while supplies last

To find clean energy, the Nietzschean Penguin must not follow the herd