Joe Phua

4.8K posts

Joe Phua

Joe Phua

@drjoephua

Temerlin Endowed Distinguished Chair & Professor, Temerlin Advertising Institute, SMU

Dallas, TX Katılım Haziran 2008
92 Takip Edilen728 Takipçiler
Joe Phua retweetledi
The Economist
The Economist@TheEconomist·
The worry about AI is not that it will unleash Terminators. Instead, it is that, as it helpfully provides companionship, romance and decision-making, AI will also numb some essential element of our humanness economist.com/international/…
English
13
16
55
20.9K
Joe Phua retweetledi
MIT Sloan School of Management
There are two types of generative AI risk: embedded risks, which are inherent to the technology, and enacted risks, which are related to how it is deployed by organizations. bit.ly/3Nlr6n6
English
0
7
19
1.3K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
Meet Super Bowl LX’s unsung heroes behind some of the biggest ads #Echobox=1770383401" target="_blank" rel="nofollow noopener">adage.com/super-bowl/aa-…
English
1
1
3
1.1K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
Inside TikTok’s fan-edit frenzy—and how brands like Doritos and Lionsgate are using it to reach Gen Z #Echobox=1765650878" target="_blank" rel="nofollow noopener">adage.com/social-media/t…
English
0
1
1
3K
Joe Phua retweetledi
ADWEEK
ADWEEK@Adweek·
Get the full who's who of the new @Omnicom leadership team in our breakdown. bit.ly/3Y0yOEI
English
0
2
1
2K
Joe Phua retweetledi
Ogilvy
Ogilvy@Ogilvy·
Icon Brands are never static. They possess a compelling point-of-view and an unyielding restlessness that drives them to innovate, evolving both their thinking and practice to meet the radical changes of today's landscape.  Antonis Kocheilas (@AKocheilas) charts the four vital transitions every brand must make to achieve—and maintain—iconic status in the modern world. Check out the full piece: okt.to/a9FO4A
Ogilvy tweet media
English
1
7
15
1K
Joe Phua retweetledi
MIT Sloan School of Management
Artificial intelligence isn’t eliminating most jobs — it’s redefining them. A new study tracked AI adoption from 2010 to 2023 and found that automation tends to reshape tasks, not entire occupations. Learn more: bit.ly/3W8iQYi
MIT Sloan School of Management tweet media
English
3
9
21
2.4K
Joe Phua retweetledi
ADWEEK
ADWEEK@Adweek·
VOICE | " In a world where you can’t control the camera—and definitely not social media—you have to be ready to steer the conversation." bit.ly/40nnZyf
English
0
2
4
2.7K
Joe Phua retweetledi
ADWEEK
ADWEEK@Adweek·
Cannes Lions came to a close today, and Dove scored its third Grand Prix for “Real Beauty,” winning the Glass: The Lion for Change. bit.ly/3ZFk5Am
English
0
1
2
4.3K
Joe Phua retweetledi
ADWEEK
ADWEEK@Adweek·
The Indiana Pacers and Oklahoma City Thunder took their NBA Finals matchup to Game 7, but just making it this far took each team’s merch, sports marketing, and media to another level. bit.ly/45yEafy
English
0
1
2
3.6K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
🥤 Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal, with a new iteration that makes use of digital tools to further personalize the experience for Gen Z! #Echobox=1743028243" target="_blank" rel="nofollow noopener">adage.com/article/market…
English
0
3
7
3.6K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding. #Echobox=1743076586-4" target="_blank" rel="nofollow noopener">adage.com/article/market…
English
0
2
3
2.3K
Joe Phua retweetledi
ADWEEK
ADWEEK@Adweek·
VOICE | "From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and brand dominance," Christena Garduno has the story. adweek.it/4jW8XaO
English
0
2
7
2.6K
Joe Phua retweetledi
Harvard Business Review
Harvard Business Review@HarvardBiz·
“No one can teach you how to lead; you need to be willing and able to learn how to lead. Mostly we learn from our experiences and facing adversity. Stepping outside of the spaces where we feel safe — is a powerful teacher.” s.hbr.org/3UM5nW5
English
0
66
178
28.6K
Joe Phua retweetledi
Harvard Business Review
Harvard Business Review@HarvardBiz·
In times of high anxiety and low morale, kindness is essential, not optional. Research shows that kindness at work can help retain top talent, boost employee engagement, and enhance productivity, making it a crucial attribute for emerging leaders. s.hbr.org/3AEh5eg
English
7
97
227
26.8K
Joe Phua retweetledi
Harvard Business Review
Harvard Business Review@HarvardBiz·
"For organizations to succeed, they must invest in developing a workforce capable of integrating AI into daily operations." s.hbr.org/4hKUTja
English
13
69
149
53.8K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
AI-generated Rihanna and Emilia Clarke star in an unauthorized Dior spot, sparking conversations about digital likeness rights. #Echobox=1731132111" target="_blank" rel="nofollow noopener">adage.com/article/digita…
English
0
1
7
5.4K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
The cost for a 30-second spot in broadcast TV continues to decline as advertisers shift spend to streaming. #Echobox=1731130425-1" target="_blank" rel="nofollow noopener">adage.com/article/media/…
English
1
1
6
4.1K
Joe Phua retweetledi
Ad Age
Ad Age@adage·
Jim Riswold, the acclaimed Wieden+Kennedy copywriter, sat down with Red & Co.’s Mira Kaddoura for an interview just weeks before his death. #Echobox=1725469865-1" target="_blank" rel="nofollow noopener">adage.com/article/creati…
English
0
1
2
3K