Duncan Colman

Nice study @ahrefs 🙏🏻 love this. I agree link building is important but it isn’t the only answer to competing in offsite #SEO. If I was client side in a decent sized vertical, I would find that quite a lazy piece of consultancy.

Well done @PlanetSportcom & @Spike_Digital Collaborative Content Campaign Of The Year 2044 Award Winners 🏆 💥💥💥💥💥💥💥💥💥💥💥💥 vimeo.com/980647693/d736…

@lilyraynyc @ChatGPTapp @OpenAI @sama That’s a shout

Hey @ChatGPTapp @OpenAI @sama what do you think about adding UTM values to outbound links in ChatGPT or otherwise ensuring they show up as referral and not direct traffic in analytics tools like Google Analytics? Please 😭😭😭🙏🏽🙏🏽🙏🏽 Thanks, Marketers

@lilyraynyc That’s really interesting. Not a huge difference between syndicated content and parasite SEO 🤨

So, Yahoo is growing since the May 5 update. The vast majority of this is with syndicated content from other sites, where Google selects Yahoo as canonical. (Yahoo either self-canonicalizes or adds a canonical to the publisher depending on the contract - different conversation/rant for another time) I'm including some example keywords where Yahoo ranks on page 1 for extremely high-volume terms. These are syndicated articles written by other publishers where Yahoo's version is chosen as canonical. In almost every case, the publisher with the original article has lost SEO visibility for its own site in recent years (see second Tweet in this thread). But because the article is on Yahoo, it does great. Usually in Discover too. I just find this whole thing... a bit ironic, in light of site reputation abuse.

@aaditsh Business

If you use it right, AI will be the best thing for your business. I created a table of the best way to use AI in every business type: Freelancers, Agencies, DTC, Software, Hardware. Let me know if you want it! Or just reply "Business" — I'll DM it to you.

@lilyraynyc Does their betting section fall short of new 5th May ‘parasite SEO’ guidelines?

Believe it or not... this is an independent, niche, product review site written exclusively with extensive first-hand experience and ample evidence of having tested the products. I have access to GSC and can confirm the visibility matches the traffic patterns. Examples like this exist, they're just becoming harder to find.

@Marie_Haynes That’s a good share, weekend reading 😊

And here's the MoE paper. It's worth taking time to digest. arxiv.org/abs/1701.06538

Spent a few hours with the Mixture of Experts paper in Google's Gemini 1.5 announcement and it blew my mind. Gemini 1.5 is a big advancement in Google's AI capabilities. Instead of one big neural network, a MoE is a network of neural networks, each called "experts." Each expert learns a specific role that will help the model better understand the data. Then there is a gating network that learns which combination of experts to use for each task, kind of like a telephone operator. It's always learning too. The result of this network is that Google's foundational AI model, Gemini is suddenly faster, more efficient and more accurate. Combine MoE with the fact that Gemini understands images and video and I really think this advancement will give Google much better capabilities to recognize and reward where content is likely to be helpful.

#canva integration is interesting for #Pmax #ppc - as is the #Gemini integration of course…

@Marie_Haynes That is useful to know and it'll be interesting to compare it to #Llama #AI

Woh, Google just released Gemma, an open-source LLM built on Gemini tech.

This was an ENORMOUS challenge in the publishing space, our first #Google Discover recovery job. After a huge dip, our project helped traffic increased 700% from 6m to 40 m in a year. 73% increase in Year-on-Year ad revenue. Not too shabby. :-) spike.digital/case-study/pla… #SEO

We conducted a basic Google News Analysis, looking at the amount of articles and unique domains that block #ChatGPT - check it out 👇 thedigitalmarketer.news/organic-search…

Good luck to all at #NorthernDigitalAwards 🏆 Spike + @PlanetSportcom are finalists in 3 categories.  ✅ Best SEO Campaign ✅ Best Digital Marketing Campaign - Entertainment / Sports ✅ Best Digitial Marketing Campaign - B2C Shout out to @dontpanicevents for organising this!

We did it!!! 🚀 👟 we trampled all over our target 💯 to reach over 5 MILLION 🙏 Both our nominated charities will share the donation of £2000!!! Kindly provided by our directors Rob + @duncseo 🙏 fundraise.cancerresearchuk.org/page/spike-dig… & leedssouthandeast.foodbank.org.uk #DoGoodThings #charity

#BlackFriday - it starts here...

Amazingly simply but effective #TikTok ads Omolola Jewellery to kick off their #BlackFriday marketing campaign

Neat use of @Snap story ads for @bryan_anthonys #jewellery #marketing

Talking #socialmedia today at @jewelleryshowuk - let’s hope those clouds don’t get darker! ☔️

The 'show more' expandable link for Google #SGE pulls the SERP up the page a bit. Seems like a sensible direction. #SEO

The evolution of search should excite digital marketers. In my latest article, I take a look at the potential path of change for the major engines and early findings of Google’s #SGE experiment. Bring on the #change !!! #searchmarketing thedigitalmarketer.news/organic-search…

This 👇 Like ‘not provided’ on acid

I took a quick look at the initial #Google #Magi concepts and compared them to what those searches currently look like. 'Ebikes in red' will never look the same again once AI has bedded in...! Take a look at the comparisons in my article👇 thedigitalmarketer.news/ai/google-magi…