eCom Email Marketer

We spent months working on this. IT’S FINALLY LIVE:

3 Powerful Copywriting Formulas: How to Write Persuasive, High-Converting Copy: (bookmark this)

6 Important Email Marketing Rules:

You think repeat buyers want new flavors, new drops. That’s only true early. Later stage customers want: - Predictability - Fewer decisions - Less thinking That’s why Amazon wins retention. Because it removes choice friction. Tactical retention move: Offer a “default mode”. Examples: “Ship exactly what you ordered last time” “Same size, same variant, no changes” “One click repeat, zero browsing” When customers repeat, they’re saying: “I don’t want to think again”

Subscribe to the newsletter to read the full story >> ecomemailmarketer.com/?utm_source=ee…

My 7-Step Checklist to Writing High-Converting Copy:

This is your sign to clean your email list 🧼

Sell Without Selling With These 3 Quick Marketing Tips + 4 Marketing Rules:

Subscribe to the newsletter to read the full story >> ecomemailmarketer.com/?utm_source=ee…

Everyone in ecom has this: A folder called “Email inspo” or “Competitor emails” Inside? - Random screenshots - No dates - No context - No idea why you saved half of them You see a great email and think: “I’ll use this later” Later never comes. Because when you actually need it, you don’t remember: Who sent it Why they sent it What email came before What problem it was solving So you end up writing from scratch anyway. That’s why @ecomchasedimond and I built @inbooxai Instead of hoarding screenshots, you can search: “price increase email” “winback email” “post purchase education” And see real emails from fast-growing Shopify brands. No more guessing. And the best part? it's just $10 bucks a month.

Surprise is great for acquisition. Predictability is better for retention. Customers stay when they know: - When you email - What type of emails you send - What you won’t send Actionable tactic: Name your email types explicitly. Examples: “Usage Tip” “Restock Reminder” “Decision Check” “Optional Upgrade” Label them in the subject line. When customers know what they’re opening, they open more.

How to Write High-Converting Copy:

Subscribe to the newsletter to read the full story >> ecomemailmarketer.com/?utm_source=ee…

Copywriting Made Simple + 3 Copywriting Frameworks:

13 Must-Know Copywriting Rules:

Broad usefulness = shallow relevance. High retention content is narrow. Examples: “If you’re using this daily…” “If this is your second order…” “If you bought this for travel…” Even if only 30% qualify, response skyrockets. Why? Because specificity signals understanding. People forgive being excluded. They don’t forgive being generalized.

Discounts feel like the easy button. They're not. Let me explain 👇 Discounts are traps. Every time you hit it, you're teaching your customers to wait. And once they learn that patience gets rewarded, your next full-price email gets a little easier to ignore. Most brands don't realize this is happening until they try to stop discounting. That's when they find out how expensive the habit actually was. In this week's episode of @SendItpod, @ecomchasedimond and I break down the discount death spiral and walk through 5 frameworks for driving repeat purchases without ever slashing your prices.

🔥 NEW episode drop 🔥 Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your margins in the process. In this episode of Send It, @yojimmykim and @ecomchasedimond break down the discount death spiral that most DTC brands are stuck in, and walk through five actionable frameworks for driving repeat purchases without ever needing to slash your prices. Here's what they're digging into: 02:35 The discount death spiral explained 05:10 Framework 1: Building a loyalty program with real value beyond points 10:43 Framework 2: Bundling to sell outcomes not just products 15:59 Framework 3: Using exclusivity & early access to create urgency 17:56 The four step drop strategy broken down 20:36 The campaign sequence for an exclusive early access drop 22:01 Framework 4: Creating content micro-wins 26:23 Framework 5: Winning on convenience and service instead of price 31:13 What a no discount retention calendar looks like week to week