PRIMA

You asked, we delivered. PRIMA now has 21g of grass-fed protein.

Transparency shouldn’t be revolutionary.

LA, Nonna’s in town.

Seed oils are what happens when the industrial revolution decides to make "food" Congrats, you played yourself.

Don’t eat chemistry.

Whey protein from grass-fed cows contains a meaningfully different fatty acid profile than conventional dairy. Higher CLA, higher omega-3s. The cow's diet determines the nutrient density of everything downstream. This is not complicated. It's just inconvenient for the industry.

The real flex isn’t the 21g of protein, it’s how we got there with only real ingredients.

You shouldn’t need a chemistry degree to read a protein bar label.

Nonna just touched down in LA & NYC… and she has thoughts about your protein bar.

Getting to 21g of protein without adding a single whack ingredient took longer than we expected. We're not sorry about that.

@TheWarKitchen Real food wins.

Snacking isn't "bad". You just need to snack on ingredients that NOURISH you. Real cacao. Organic raw honey. Egg yolks. Coconut. Grass-fed tallow. Collagen. Foods that make you feel better after you consume them. All ingredients you can pronounce. This is what makes PRIMA special. They've managed to combine beautiful ingredients into a bar that doesn't have anything bad for you. 21g protein. No seed oils. No "natural flavors". No weird gums. Just everything you see in this graphic in the most portable form factor ever. Use code WARKITCHEN25 for 25% off your order at eatprima.com

@LerumPj @Masa_Chips Officially 21G of grass-fed protein now! 💪

@Masa_Chips *16Gs of protein per PRIMA bar, but they’re amazing seed oil free protein bars. Masa chips are a wonderful seed oil artificial ingredient free way to complement ground beef and bison

Modern nutrition advice says "stop snacking". But the truth is your metabolism doesn't hate snacks, it hates the unpronounceable chemicals and inflammatory seed oils hidden in ingredients lists. Snacking isn't the problem. Ultra-processed food is the problem.

Richer flavor. Smoother texture. Same uncompromising ingredients: grass-fed whey, bovine collagen, beef tallow, organic honey. Still no seed oils. Still no artificial sweeteners. Still nothing to hide.

The PRIMA you love. Only better. We took everything that made us different and made it stronger.

Maybe the reason you feel like sh*t after eating "healthy" snacks is bc linoleic acid oxidizes in your cells and creates systemic inflammation. Just somthin’ to think about.