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i hit a 100k day at a 30% profit margin at 18. here's the truth...
hi, i'm leon
i dropped out of #1 biz school to pursue ecom and here's my journey!
i started ecom in feb of 2025, made my first 6 figs in may 2025, and hit a 7 fig month this december
a lot of growth, i know
but i'm here to expose something in the twitter money making space which hopefully changes the way you think and feel about these numbers
if you have been in this space for long enough (which i haven't but still have felt HUGE effects from), you see people constantly hitting 200k days in just a few months of starting or 1 mil months at f**king 15 years old
and i'm sure you get that deep feeling of pain and jealousy that screams "why not me"
trust me, i know exactly how you feel because i have felt that way before too all the time.
whether it was seeing a princeton admit kid land a top internship at goldman sachs or seeing kids not even out of HS making DUMB money in ecom, i would always compare myself to them
and that sinking feeling destroyed me in so many ways and almost made me give up on ecom...
i started chasing short term successes and would crash if i saw only 1k in sales on my shopify dashboard meanwhile someone crossed 10k in just a few days after launching a new "brand"
i forgot to be grateful
i forgot to enjoy the process
and most importantly, i forgot to whole reason why i started in the first place: to build real skills and knowledge
i'm not saying that it's inherently wrong to compare yourself to others, but when it starts to impact you and your day-to-day consistencies, you will feel miserable and never see long term success
so i want to be 100% honest... there's NOTHING impressive about these screenshots
all i did was rip videos + make images + build a fuck ton of listicles/pre-landers + launch new concepts or angles daily + hire ugc + go omni + talk to VAs + negotiate quotes with supplier (ts was the most headache) + dial in emails + create basic post purchase and cross sells funnels
sounds like a lot right?
but most of this was copy and paste work that's EASY asf and requires 0 skills
and im serious.
show this to the owner of gymshark or bloom nutrition and they'll laugh at ur face
yet, there are kids flexing 20k days on their "new brands" (aka kalo rips) and make you feel like sh*t when all they do is the same braind3ad things we all do but are TOO afraid to admit it
it genuinely pisses me off because i see some kids who i KNOW the brands of say sh*t like "direct response marketing" "desires" "TAM" "scripting VSLs" "messaging" when all they do is RIP from kalo and competitors + create images with nano banana pro
and these are the people you guys are comparing yourself to...
people who create a facade to look better... to network... to sell u on mentorships
it's a sickening space and i want everyone to be able to get out of that toxic mentality
learn how to be consistent and to put in the work on a daily basis without getting emotional about it
i promise you, you will be so much more fulfilled and valued in life
so even though u see these crazy numbers i have, i'm humble enough to say that i'm not really proud of them bc i developed 0 REAL skills
i have so much more to learn and i want to get really fucking good at ecom
i want my brand in target, in walmart, i want every person to know about
so, i've pretty much given up on all my other stores, just letting it run autopilot and have been working on a new MRR store for the past 1ish week.
pumping out SOLELY voiceover ads that i make myself (3-4 new angles every day)
no rips, no native images (i'm bad at those), nothing else besides my own ability to do direct response marketing and boss over my editors
it's been very slow, much slower than kalo rips, but i am so much more excited about this
also consistently hitting above breakeven roas for the mrr store lol 🎉 (made me smile more than the 100k day ngl)
if there's anyone in the ecom space who truly gets direct response marketing and long term brand building, hit me up cuz i wanna learn!
follow my journey and like this post! it's my 1st one!

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