Houcem | Email & SMS For Ecom 📧📱

This is everything I know about generating ELITE results from email & SMS marketing for ecom brands. 10+ years of experience... YOURS COMPLETELY FREE! You won't find some of these strategies anywhere else (free or paid). Buckle up! 😄

Watch the video 👉 youtube.com/watch?v=YTrLYI…

Your P&L has a leak and most ecom brands don't even know it's there. $60 AOV. $24 COGS. $25 CAC. That's $11 left over. But there's a way to effectively cut your CAC to $8.33 without changing your ads at all. I break down how in my latest video. Click below or search Youtube for "Ecom Houcem" for the full breakdown.

The BIGGEST mistake I've seen ecom brands make over the past 12 years...

Most ecom brands treat their email campaigns like a megaphone. Just yelling "SALE SALE SALE" louder and louder until people unsubscribe. The brands making real money treat campaigns more like a dinner party. You tell stories. You show off what makes your product special. You let your happiest customers do the talking. And sometimes, yeah, you mention there's a deal going on. VIP early access. USP breakdowns. Educational content that connects to the product. Social proof that builds trust before you ever ask for the sale.

Stop sending "20% OFF EVERYTHING" every Tuesday. The highest-converting ecom emails are VIP early access, USP breakdowns, educational content linked to the product, and social proof campaigns. I listed the 16 highest-converting email types with 40 real examples from popular brands in my FREE 50+ pages "Campaigns That Sell" guide. Follow, comment "Campaigns" and I'll DM it to you.

Think of email flows like vending machines. You build them once. Stock them with the right messages. And they keep dispensing revenue 24/7 while you sleep. Welcome flow is the front door machine. Cart abandonment is the "hey you forgot something" machine. Post-purchase is the "come back soon" machine. Winback is the "we miss you" machine. Most brands have 2 machines running. You need at least 10 (15+ if you really want to maximize your profit margin).

If you're doing less than 30% of your total revenue from email and SMS, you have a massive opportunity. What percentage of your revenue comes from email right now? Drop it below.

The brand owners we work with that have strong retention systems sleep better at night. They're not panicking every time Meta changes something. They're not one bad month of ROAS away from going negative. Because 30-50% of their revenue comes from a channel they actually control.

Not all revenue is created equal. $1 from paid ads and $1 from email look the same on your top line. But they're completely different on your bottom line. Here's why email revenue is the best revenue your ecom brand can generate: 🧵

#1 way to increase ecom profit margins without spending an extra dime on ads.

Most ecom brands I talk to have maybe 3-4 email flows running. You need at least 10 core flows. Plus 7 advanced flows if you want to really maximize retention revenue. Welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, replenishment, winback, birthday, anniversary, VIP. I mapped out every single one with the exact emails inside each flow in my FREE 50+ pages guide. Follow, comment "Flows" and I'll DM it to you.

We're looking to hire a full time video editor for our Youtube videos and IG Reels. DM me these so I can assess your skills: - Your best talking head Youtube video that is closest to the videos in our Youtube channel (just one). - Your best Instagram Reel (just one). - Your monthly salary (this is a full time position. No fee per video proposals). Any application that doesn't follow these will be automatically disqualified. Huge pluses: - Thumbnail creation. - Outlier content research. - AI video tools.

Watch the breakdown 👉 youtube.com/watch?v=YTrLYI…

I just showed the exact math behind why some ecom brands are scaling profitably while others can barely break even. Same products. Same ad spend. Completely different margins. The difference is one lever many brands half-ass. Click below or search Youtube for "Ecom Houcem" for the breakdown.

Your website is a store with 100 people walking in and 97 walking out without saying a word. That's what a 3% opt-in rate looks like. 97% of the traffic you paid for just... gone. Now imagine a greeter at the door who's so good that 15 out of every 100 people hand you their phone number before they leave. Same foot traffic. 5x more conversations. That greeter is your popup.

6️⃣ I recorded a full video walking through all of this with real client examples and the exact calculation for your brand. Search Youtube for "Ecom Houcem" for the full video breakdown.

5️⃣ Every dollar spent on email generates about $38 in return according to VentureBeat. Retention is the most resilient margin lever in ecom. Period.

Acquiring a new customer costs 5-7x more than getting an existing one to buy again. Most ecom brands know this. Very few actually do anything about it. Here's what the brands scaling profitably year-over-year are doing differently: 🧵