xela
63 posts


Ecom owners, take this (free) and keep it forever.
I just bundled together some of the most valuable CRO, A/B testing, and ecom resources we’ve ever shared.
Built from 4,000+ experiments, €500M+ in attributed revenue impact, and years of breaking down what actually works across top DTC brands.
No theory. No recycled advice.
Just frameworks, breakdowns, tests, and systems that drive revenue.
I genuinely think there’s at least one resource in here worth six figures to the right business.
Here’s what’s inside:
Funnel Breakdowns & Brand Analysis:
↳ Nike x Skims x Salomon Funnel Breakdown
↳ Booking.com Funnel Breakdown
↳ Momentous Funnel Breakdown
↳ Lacoste & Tommy Hilfiger Funnel Breakdown
↳ Salomon, Hoka, Nike & Adidas Funnel Breakdowns
↳ Peloton vs Oura Funnel Breakdown
↳ July Luggage Funnel Breakdown
CRO, Testing & Revenue Psychology:
↳ The Psychology of Pricing
↳ 50+ AOV & Cart Abandonment Test Ideas
↳ 45 Tests (€7.8M+ in A/B test Wins)
↳ 12+ Top Winner Tests from Snocks
↳ 9 Cart Tests That Generated €2,260,654+ in Revenue
↳ “How We Run 50+ Tests Per Month”
↳ 5 E-commerce CRO Case Studies
↳ A/B Test Calculator by Drip
AI, Systems & Workflow Resources:
↳ Claude vs Cursor vs n8n
↳ Claude Projects Setup for Ecom Teams
↳ Analytics & CRO Tools Bundle by Drip
Bundles & Playbooks:
↳ Ecom Essentials Bundle
This isn’t just “free content.”
It’s the exact thinking behind brands scaling faster without increasing ad spend.
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗳𝗿𝗲𝗲):
1. Like this post
2. Comment “BUNDLE”
(Must be following me!)
and I’ll send it straight to your DMs.

English
xela retweetledi

Hermes + Claude + Higgsfield MCP + ViralBuilder = 💰💰💰
Four tools. One prompt chain. Hook to finished video in 10 minutes.
I built a Claude skill that writes shot-by-shot Higgsfield prompts from a single creative brief.
ViralBuilder tells you what's winning. The skill turns it into a production-ready prompt. Higgsfield renders it.
No creative director. No guessing. No separate tools.
Here is the setup:
Higgsfield MCP
→ Open Claude Code
→ Settings → Connectors
→ Enter: mcp.higgsfield.ai/mcp
→ Connect your account
Hermes
→ The agent layer running underneath Claude Code
→ It holds your skills, crons, memory, and routing rules
→ When you prompt Claude, Hermes feeds it the context it needs
ViralBuilder (like Gethookd)
→ The winning ecom video database
→ Scrapes top performing ecom videos across platforms
→ Claude reads the data and extracts what styles, hooks, and formats are actually scaling
The skill: video-prompt-builder
→ Installed inside Claude via Hermes
→ Takes a creative brief and outputs a full shot-by-shot prompt
→ Covers camera work, effects, transitions, pacing, and energy arc
→ Every output is structured for Higgsfield to render without ambiguity
No switching apps. No export steps. Everything runs from one place.
▸ FIND WINNING CREATIVE ANGLES
ViralBuilder tells you what the market already validated. Claude reads it and extracts the pattern.
Prompts to run:
"Search ViralBuilder for the top performing ecom videos in [niche] over the last 21 days. Extract the 3 dominant hook styles and rank by view velocity."
"Pull the winning video formats in [niche] from ViralBuilder. Which opening 3 seconds appears most across videos spending over $10k?"
"Find what video style is scaling right now in [niche] for the US market. UGC, talking head, or product demo. Filter for videos with over 1M views."
"Pull the last 30 days of viral ecom hooks in [niche] from ViralBuilder. Cluster by emotional trigger. Which cluster has the most longevity?"
You are not guessing at angles.
You are reading what the market already spent money validating.
▸ BUILD THE PROMPT WITH THE SKILL
This is where the video-prompt-builder skill takes over.
You give Claude the winning angle. The skill outputs a complete shot-by-shot prompt with effects, transitions, pacing, and energy arc ready to fire into Higgsfield.
Prompts to run:
"Use the video-prompt-builder skill. Brief: 15-second UGC ad for [product] in [niche]. Hook style: [style from ViralBuilder]. Tone: direct to camera, US English. Output the full shot-by-shot effects timeline, effects inventory, density map, and energy arc."
"Use the video-prompt-builder skill. The dominant hook in [niche] this week is [hook]. Build a 10-second product video prompt that opens with a speed ramp into a close-up product reveal. Include a signature visual effect and a low-density CTA landing."
"Use the video-prompt-builder skill. Brief: replicate the pacing and energy of a [style description] video for [product]. Target duration: 20 seconds. Output all four sections. Then generate the video with Higgsfield using the shot-by-shot prompt."
The skill outputs four sections every time:
→ Shot-by-shot effects timeline with camera, movement, and transitions per shot
→ Master effects inventory showing every technique used and where
→ Effects density map showing high, medium, and low intensity across the timeline
→ Energy arc describing how the video opens, builds, and lands
That output goes directly into Higgsfield. No rewriting. No translating.
▸ GENERATE THE CREATIVE
Claude writes the brief via the skill. Higgsfield MCP builds the video. Both happen in the same session.
Prompts to run:
"Use the video-prompt-builder skill to write a 15-second UGC prompt for [product]. Hook in the first 3 seconds, speed ramp into product reveal, slow-motion CTA landing. Then generate with Higgsfield in 9:16 format."
"Build 3 prompt variations on this winning angle: [angle]. Each variation opens with a different effect — speed ramp, digital zoom, whip pan. Use the video-prompt-builder skill for each. Then generate all three with Higgsfield."
"Use the video-prompt-builder skill. Brief: problem-solution ad for [product], 20 seconds, US market. Problem shot at high density, product reveal at medium, result and CTA at low. Generate with Higgsfield in 9:16."
No separate tool. No file transfer. The video comes back in the same thread.
▸ CHAIN THE WHOLE STACK
One prompt. All four tools firing together.
"You are my ad creative director. Hermes has loaded my brand context. Pull the top performing video style in [niche] from ViralBuilder this week. Use the video-prompt-builder skill to write a full shot-by-shot prompt for [product] that replicates that style — 20 seconds, 9:16, US market, hook in the first 3 seconds. Output the effects timeline, inventory, density map, and energy arc. Then generate the video with Higgsfield."
That single prompt replaces a half-day of production.
The math before this stack:
Brief: 30 minutes
Script: 1 hour
Creative production: 2 to 3 hours
Agency or freelancer cost: $500 to $2,000 per creative
With this stack:
Hook to finished creative: 10 minutes
Cost per creative: tool subscription, a fraction of agency rate
5 product tests in the time it used to take to brief one
Bad product tests are where US ad budget disappears.
$600 to $1,500 per failed test, before you even know if the angle works.
This stack shows you what the market already validated before you spend a dollar on production.
Hermes = your context layer. Brand, goals, past performance. Claude is always informed.
ViralBuilder = your winning video database. See exactly what styles, hooks, and formats are scaling before you produce anything.
video-prompt-builder skill = the translation layer. Turns a creative brief into a structured, production-ready Higgsfield prompt every time.
Claude = the brain. Reads the market, writes the brief, chains the tools.
Higgsfield MCP = the output. Video generated directly from the prompt. No export step.
Four tools. One session. 10 minutes.
Comment + RT "STACK" and I'll DM you the full workflow + the video-prompt-builder skill file.
English

I just filmed a 50-minute Meta Ads training for 2026.
(full course)
This has everything I've ever learned after
- Making $50K in the first 20 days on a BRAND NEW ad account
- Working with 40+ businesses
- Generating over $20M+ through our funnels
And it’s going to help you overcome the 3 BIGGEST mistakes people are making with their Meta ads in 2026.
1. Generic ad messaging
2. Incongruent funnels
3. Poor pre-call systems
Thing is...
They're EASY to fix when you know the system.
And I compiled quite literally everything I know into this training.
Inside:
1. Complete Andromeda creative strategy (how to build 25-30 diverse ads)
2. Funnel structure and how to setup your landing page for paid ads
3. Pixel conditioning done right to get qualified leads only
4. Pre-call nurture system for 70-80%+ show rates
5. Campaign structures for EVERY budget
50 Minutes of pure sauce.
If you want it:
Comment "META"
And I'll send the full course.
(must be following for DM)
English

AI animation ads are crushing on Meta right now 🤯
And I built the entire 8-step workflow to make them in Claude.
Images, videos, voiceover, music, captions, all generated with AI.
One workflow covers claymation, Pixar, anime, Wes Anderson miniature, retro cartoon, and hyperrealistic CGI.
Perfect for DTC brands and agencies who want creative that actually stands out in the Meta feed instead of blending in with every other UGC talking head and static.
Animated ads break the entire pattern:
→ Claude writes the script, scenes, and voiceover
→ Nano Banana Pro generates every image
→ Kling 3.0 animates the scenes into video
→ Gemini rewrites the voiceover to match the footage
→ ElevenLabs generates the voice
→ Suno generates the background music
→ CapCut stitches everything into the final ad
No freelancers.
No booked studios.
No looking like every other ad in the feed.
What you get:
→ Every prompt I used across all 8 steps
→ The exact tool stack and the order to run them in
→ A workflow that works for paid Meta AND organic TikTok, Reels, and Shorts
→ One system that covers claymation, Pixar, anime, Wes Anderson, retro cartoon, and CGI
Built across Claude, Nano Banana Pro, Kling 3.0, Gemini, ElevenLabs, Suno, and CapCut.
I put together the full prompt pack so you can build your own animated ads from scratch.
Want it for free?
> Like this post
> Comment "CLAY"
And I'll send it over (must be following so I can DM)
English

$50k–$150k/month brands are scaling with ads like this
just a “live stream” style clip
chat popping, hearts flying, real-time feel
looks organic, not like an ad
that’s the hook
it blends into the feed
builds instant trust through interaction
and keeps attention longer than polished creatives
same setup, different personas, endless variations
rt + comment “live” and i’ll send the setup
(follow for dm)
English

$33k+/day from a system like this
not one ad
hundreds being generated behind the scenes
claude maps out hooks, angles, scripts
seedance turns them into finished videos
all in minutes
animated ugc cost: ~$1
production time: near instant
output: endless
you’re not “making ads” anymore
you’re feeding inputs into a machine that keeps producing
new faces
new delivery styles
same proven structure
test everything, scale what hits
that’s the shift happening right now
rt + comment “machine” and i’ll send the breakdown
(follow for dm)

English

I'm going to delete this post in 48 hrs...
Because I just dropped the complete system to scale from ZERO to $1,000,000 with Facebook ads.
This is the exact 3-pillar framework we use to take ecom brands from broke to million-dollar months - the same system that helped my Inner Circle student Luca hit $1.1M in 6 months.
We charge $10,000/mo to do this for clients…
But today, I'm giving it away 100% FREE.
Like + Comment "MILLION" and I'll send it to you.
English

I just vibe coded a Meta Ads creative analytics tool in Claude Code 🤯
It plugs into your ad accounts, AI-analyzes every creative you've ever run, and tells you exactly what's working, what isn't, and WHY.
Built 100% in Claude Code.
Perfect for DTC brands and creative agencies who are sick of staring at Ads Manager trying to reverse-engineer why one ad scaled and another tanked.
If you're pulling weekly reports that show you spend, ROAS, CTR, and hook rate but never tell you WHY any of it is happening — and you're stuck watching videos one by one, guessing at angles, and making kill/scale calls on gut feel...
This tool runs the entire loop for you:
→ Connect your Meta ad accounts in one click
→ AI watches every video and analyzes every static
→ Auto-labels each ad by asset type, messaging angle, hook tactic, and funnel stage
→ Win rate analysis broken down by every category
→ Kill/scale recommendations segmented by TOF, MOF, and BOF
→ AI-generated iteration recommendations for every underperformer
No manual video watching.
No guessing at what's working.
No spreadsheets to track creative performance.
What you get:
- A full creative analytics dashboard pulling live from your accounts
- AI classification on every ad you've ever run
- Iteration priorities ranked by ads with real spend behind them
- Weekly reports surfacing top and bottom performers with AI insights
Built 100% in Claude Code as a real tool, not a one-off script.
I recorded a full walkthrough showing exactly how this works and what every feature does, including ALL the prompts I used so you can build it yourself.
Want access to all the prompts for free?
> Like this post
> Comment "META"
And I'll send it over (must be following so I can DM)
English

Claude = 550 videos/day
Fully realistic UGC ads — cinematic lighting, natural human motion, clean pacing — powered by AI agents.
- UGC cost: $0
- Production time: minutes
- Scale: instant
One AI engine that creates, tests, and scales short-form ads automatically — nonstop.
Comment + RT “V2” and I’ll DM you the full workflow.
(Must be following)
English

Claude Code + ChatGPT Images 2.0 is f*cking cracked 🤯
I rebuilt my static ad system inside Claude Code on the new ChatGPT Images 2.0 model.
One brand name + one URL = 40 production-ready static ads.
All inside Claude Code.
Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva.
If you're finding winning ad concepts on Meta and manually recreating them one at a time — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing...
This system eliminates the entire loop:
→ Give Claude a brand name and URL
→ It researches the brand's fonts, colors, packaging, and photography style
→ Builds a Brand DNA document from scratch
→ Fills in 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details
→ Fires every prompt to ChatGPT Images 2.0 with your product photos as reference
→ Downloads finished ads into organized folders with an HTML gallery
No manual prompt filling.
No Canva templates.
No copy-pasting between tools.
What you get:
→ 40 ad formats filled with your exact brand colors, fonts, and copy
→ Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly)
→ Product photos passed as reference so the model matches your real packaging
→ A reusable system — new brand, new folder, same pipeline
Built 100% in Claude Code with ChatGPT Images 2.0.
I put together a DIY playbook showing the exact architecture so you can build this yourself in Claude Code.
Want it for free?
> Like this post
> Comment "CHAT"
And I'll send it over (must be following so I can DM)
English

$45k–$120k/month offers are pushing visuals like this now
not ugc
not influencers
not experts explaining symptoms
just ai turning pain into characters
tight spine
compressed chest
nerves literally “stuck” and struggling
you don’t read it
you feel it instantly
that’s why people stop scrolling
it looks exaggerated… but extremely clear
every clip follows the same pattern
show tension building
make it visible inside the body
release it in a satisfying way
same concept reused across multiple angles
back pain, posture, nerves, circulation issues
one idea → dozens of variations every week
simple visuals doing all the explaining
rt + comment “bodymap” and i’ll send the breakdown
(follow for dm)
English

300+ Shopify brands have already made the switch to this brand new theme. Why? Brand owners are tired of websites that have that distinct “drop shipping” look.
This new theme has:
Professional Design so your store looks like a REAL brand
Upsells, Quantity Breaks, Custom Cart
3 FREE site templates included
60+ CVR Optimized blocks and sections based on 7 & 8 figure brands
Comment “Theme” and I’ll DM you access to the beta version of the theme
(must be following so I can DM you)

English







