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In 1977, Sylvester Stallone explained why he wrote Rocky and how he convinced Hollywood to let an unknown actor play the lead.
When asked why he wrote the script, Stallone described what he saw as a problem with the films of that era:
"I felt at the time that cinema, at least the movies I had been seeing were at an all-time low. It was everything was anti-society, anti-Christ, anti-government, anti-everything. And there was no one to root for."
He believed films move in cycles, and he wanted to bring back something that had been lost:
"I wanted to get back into the cycle of the films of the 40s and the 50s where people say, 'Hey, gee, I missed the good old films.' Yet Hollywood hasn't taken heed and hasn't made any good old-fashioned type films where morality was at the forefront."
Up to that point, Stallone's career had been built on tiny roles, what he called "atmosphere":
"I was mostly what is known as atmosphere, always in the background or the guy that was being the drunk that was being stepped over in the gutter and other lame roles."
Writing Rocky was his way of giving himself one real shot before disappearing:
"I felt that gee, if I was going to go down at least into professional obscurity, I wanted to at least have the opportunity to say to myself, well, you tried. You put your best foot forward and you didn't make it."
He knew the character had to match what he could authentically play:
"I surely couldn't pass myself off at least as a lawyer in a three-piece suit. I just don't think I have that kind of appeal or whatever it is. So I wanted to take it much more basic. A man from the street. All right. What kind of a man? An underdog. And that being a professional fighter I think has that connotation to it."
When the script reached studio executives, they wanted a star.
They floated James Caan, Burt Reynolds, Ryan O'Neal, Gene Hackman, and Robert Redford. Stallone's pitch for himself came down to persistence and economics:
"Usually it's the old syndrome of knocking on the windows, pestering them, pressing my face in the door, honking their horn in the driveway. In other words, making a real pain in the neck out of myself."
"I kept saying I work a lot cheaper and a lot harder and for a lot longer."
The film was eventually made for $960,000, which Stallone described as roughly the cost of "a good toothpaste commercial."
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Celebrating the greatest fans in the galaxy…May the 4th be with you.
Get tickets now to see Star Wars: The Mandalorian and Grogu only in theaters and IMAX May 22. fandango.com/star-wars-the-…
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50 years ago on May 4, 1976, artists, technicians, and craftspeople were hard at work on two continents as Star Wars: A New Hope continued production. While George Lucas along with his cast and crew captured scenes in England, ILM's team was hastily working to establish their visual effects workflow, along with a heck of a lot of spaceship models! They were a year into their preparations, and they still had a long way to go....




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95 years ago today…
On May 1, 1931, the Empire State Building officially opened its doors, rising 1,250 feet above Manhattan after an incredible 410 days of construction—a remarkable feat powered by thousands of workers during the depths of the Great Depression. Developed by John J. Raskob and built by Starrett Bros. & Eken, it claimed the title of the world’s tallest building and symbolized resilience and forward momentum at a time when the country needed it most.
In the decades that followed, the building quickly became more than an architectural achievement—it turned into a cultural touchstone recognized across the globe. Its silhouette defined the New York City skyline, while its observatories welcomed millions of visitors seeking that unforgettable view from the heart of Manhattan.
From its starring role in King Kong to appearances in countless films, television shows, and defining New York moments, the Empire State Building has cemented itself as a pop culture legend. For 95 years, it has stood as a beacon of ambition, romance, and possibility—an icon that continues to inspire dreamers reaching for something higher.
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A mob accountant wanted by the FBI takes a hardened bounty hunter on the ride of his life in Martin Brest’s 1988 action comedy MIDNIGHT RUN, starring unlikely comedic duo Charles Grodin and Robert De Niro!
Our new series Disorganized Crime: BIG MISTAKES and Dan Levy’s Cinematic Accomplices continues tomorrow and Thursday with another fantastic film hand-picked by BIG MISTAKES star and co-creator Dan Levy! paristheaternyc.com/film/midnight-…
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You've seen his visualizations. Now, meet the man who knows the far side of the Moon like the back of his hand.
Ernie Wright maps the Moon, which comes in handy when training @NASAArtemis astronauts to see parts of the lunar surface humans have never laid eyes on before.
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Travis Scott x Jordan CJ1 T-Rexx "Celtics" drops tomorrow at 10am ET 🌵
Link -> bit.ly/4hQjHa2




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