Elliot Powell - Scaling D2C Brands

The day I quit my 9-5 job, was the most exciting day of my life. The day after was possibly the scariest, I knew it was a risk as if my business failed, I had nothing. The best decision I have ever made!

@ervinvarnju 👌🏻👌🏻

@elliotecom Have the exact same image on my wall lol

After hours 🌚

Sales is not about having all the answers. Its about asking better questions.

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@AlfieJCarter CLAUDE

R.I.P lead gen agencies. I just replaced an entire lead gen team with Claude agents. (all working while I slept) Most founders spend $10k-$20k/month on marketing teams that work 9-5. Most agencies spend $30k+/mo on outreach. Last night I built AI agents that run 24/7: - Lead Magnet Engineer → builds viral lead magnets in minutes - Social Media Expert → writes scroll-stopping hooks - Creative Director → generates on-brand visuals - Research Analyst → finds trending topics in your niche - Performance Tracker → analyses and maps out content The results after 24 hours: - 32 lead magnets ready to launch - 60 days of content mapped out - 50+ scroll-stopping visuals created While I was sleeping. Follow + reply CLAUDE and I’ll send the full system + setup.

If you truly want to: First close the deal and then help your client... Actually listen. Listen to what they need, what they are struggling with, what it would mean for them to fix it. Don't look for confirmation bias, look for the real issue and then fix it.

@haulahindesign Ahh okay, it looks good!

@elliotecom Thankss! It's a concept design, but i'm sure it would perform waay better than the existing page

PDP redesign for Paw Guardian🐶

It’s heating up 🫡

If you are trying to get a deal done, discuss the outcomes of working with you. Features don’t mean anything, unless the prospect knows what it will actually give them (the outcome).

Most advertisers turn things off too early. In a very content driven time, you still need to allow enough data to be generated to make decisions on creative and ads. We use a Psychology driven system and part of that is ensuring there is a fair experiment conducted.

As someone who takes a lot of sales calls, this is one big thing I have learnt: We tend to project our own thoughts and fears onto our prospects. We think "This person does not want me to call them", so we rush the call. Change the perception to "This person needs my help".

A lot of sales calls that I have are with fed up founders. Founders that have worked with "marketers" that just have not delivered, plain and simple. Do not be that marketer. Ask yourself: Can I help this business? Only if the answer is yes, try and get a deal worked out.

Are you still targeting broad with a load of creative and hoping that something sticks?

@kayVee_arts Sorted for now, if anything changes ill drop you a DM. Thanks!

@elliotecom You got that sorted? Or still seeking someone to assist with?x.com/elliotecom/sta…

If you buy cheap, you pay twice. We have had countless businesses come to us and say they had a bad experience with a previous agency, when I ask what their investment was, it is always below $1k/month. Great services have higher investment. We are great, not cheap.

Knowing your customer journey inside out is a cheat code. You cant target everybody the same, they are different stages of awareness. This is where a lot of brands waste their advertising budget - they target problem aware prospects the same way as as product aware 🙃

Meta is an amazing platform when targeting cold audiences. You just need to get the core aspects right. - Scroll stopping creative. - Correct placement. - Situation awareness. Not many can do this, even fewer can do it at scale. We can.

In the middle of creating something. This is the best part.

Winners win and losers lose.