Elliott King

Worth checking which one you've become. I had to.

Agency version: the senior person knows the playbook works. The junior person hasn't been told the playbook is the playbook. The junior person notices when something has changed.

Wrote a book about the pattern. marketingwins.org

The wins that matter compound. They look small at the time. They look obvious in hindsight. That's true of marketing. It's also true of selling a business.

The financial conversation closes the deal. The narrative conversation makes the deal possible. These are not the same conversation.

Google-first SEO thinking actively gets in the way of fixing this. Different game. Different scoreboard. pressat.co.uk/releases/googl…

Most of you are in group 1. A meaningful minority are in group 2. Almost nobody is in group 3. Group 3 didn't get there by writing better LinkedIn headlines.

Three response types: Most: directionally right, missing the bits you care about Some: wrong person, wrong industry, wrong era A few: actually quite good

Same logic scales. I wrote about how the Big Four agencies look in the LLM mirror — same graph dynamics, just bigger nodes. linkedin.com/pulse/llm-narr…

If you have a messy profile but a dense, consistent graph across authoritative surfaces, AI describes you as substantial. Even if your LinkedIn header is two years out of date.

AI models don't read your LinkedIn bio when they answer a question about you. They synthesise from every public reference to you, weighted by source authority.

I'm being unfair to the industry. There are plenty of agencies that don't archive AND don't claim to be AI visibility experts. marketingwins.org

Archiving the day the placement goes live = a permanent citation candidate for every model trained after that point. Not archiving = you paid for a balloon.

928 billion pages live in the Wayback Machine. It's one of the cleanest sources of historical signal in LLM training pipelines. It's also free.

Last week I caught myself on three of these. Two replied within an hour. The third hadn't read it yet but the message was already worth sending. elliottking.com

Five days of small interactions is enough to close it. The fix isn't a CRM workflow. It's the slightly uncomfortable message you've been not sending.

Science writer David Robson calls this the liking gap. After a conversation, both people underestimate how much the other liked them. It compounds with time and silence.