Saurebh Savakheddkar

If your store relies on campaigns and discounts to hit numbers, email isn’t broken. It’s doing exactly what you built it to do. React randomly.

brands will hire me and say we want to 3x our email revenue. i say great lets fix your flows first. they want campaigns. flows are the engine. campaigns are the fuel

your black friday prep should start in october with list warming. not on november 23rd when youre scrambling to blast your entire list

the difference between good email and great email is personalization. and i dont mean first name. i mean product recs based on behavior

just found a brand sending their abandoned cart emails from noreply@. youre asking them to come back but telling them they cant talk to you. pick one

if youre still manually sending every campaign instead of building triggered automations youre doing 10x the work for 1/10th the results

most brands treat their email list like a broadcasting tool. the ones making real money treat it like a segmented relationship engine

your email preference center should let subscribers choose what categories they want to hear about. not everyone on your list wants the same content

brands: we cant email more than once a week our subscribers will get annoyed. also brands: we post on instagram 14 times a week. make the math math

the best performing email campaign i sent this year was a plain text email from the founder. no logo no images no design. just real talk. 52% open rate

your cart abandonment email has a subject line that says complete your order. so does every other brand they bought from this week. stand out or get deleted

a sunset flow saved a client $6k/mo in email platform costs by removing 45k dead subscribers. they were literally paying to email ghosts

just helped a client fix their SPF DKIM and DMARC records. open rates jumped 12% in one week. if your technical setup is broken nothing else matters

brands spending $0 on email creative but $10k on ad creative. your email reaches people who already know you. it deserves at least the same effort

your new subscriber gets a welcome email 4 hours after signing up. by then theyve already bought from your competitor. send it immediately

the best email i sent last month was 47 words long. no image no fancy design. just a clear message and a clear CTA. simple wins

if your emails look the same as every other DTC brand in the space you dont have an email strategy you have a template

brands asking should i use klaviyo or mailchimp at $2M+ revenue. brother you should have been on klaviyo at $500k. the segmentation alone pays for itself

just set up a cross-sell flow based on purchase combinations. customers who buy X are 4x more likely to buy Y. the data told us this. we just listened

your email unsubscribe page should have options: less frequent emails different topics etc. dont make it all or nothing. give people choices

i reviewed a brands email program yesterday. 47 campaigns in 6 months. not a single A/B test. theyre flying blind and proud of it