Enough Digital

SEO agencies have a gender problem, but not in the way you may think. We analysed 102 UK SEO agency “meet the team” pages to learn more about women in SEO. What we found was surprising. enoughdigital.com/2024/03/07/uk-… #IWD24 #seo #gendergap

Read the full report with more takeaways, methodology, and FAQs ⏬ enoughdigital.com/2024/03/07/uk-…

The most common job title for men at UK SEO agencies is Managing Director. For women, it's Account Manager

SEO agencies have a gender problem, but not in the way you may think. We analysed 102 UK SEO agency “meet the team” pages to learn more about women in SEO. What we found was surprising. enoughdigital.com/2024/03/07/uk-… #IWD24 #seo #gendergap

@techseowomen COOKIES! :)

Help us settle a team debate, are these biscuits or cookies? #WTSFest

March reactive diaries at the ready: 🐲1st: St David's Day 🏅2nd: BRIT Awards 🐅3rd: Wildlife Day 📚7th: World Book Day 👭8th: International Women's Day 💫10th: The Oscars 😴15th: World Sleep Day 🍀17th: St Patrick's Day 🌻20th: Spring Equinox 🎆25th: Holi 🐰31st: Easter

Really love this article! A great read for anyone trying to get a better understanding of E-E-A-T and how digital PR can help to elevate it cc: @SeekerDigital zurl.co/Nq6V

An epic example of a dream job here 👏 McVitie's hires a Chief Dunking Officer (CDO) to determine the optimal dunking time: zurl.co/cflI

It's BAFTA weekend! From the outfits to the performances, there is always a great opportunity to comment on 'trends' following the show. So, if it's relevant - get your reactive press releases ready 💫

IKEA's marketing never fails to nail it 👏 Although it seems like a fun, tongue-in-cheek spoof, this promotion is 100% real and is proof IKEA will do anything to keep you in their store for as long as possible 😂

Working remotely doesn't mean media relationships have to suffer. Here are my top tips to build relationships with journalists: 1) Introduce yourself 2) Say thank you 3) Help them out

It's Super Bowl weekend 🙌 Key an eye on the most talked-about moments for a reactive opp! My fave example will always be Oreo's response to the #BlackoutBowl in 2013 😂

A brand new way to search? Google recently announced Circle to Search, a new way to search anything without switching apps 👀 zurl.co/SpvD

It *feels* like we are finally getting less obsessed with just links and starting to pay attention to all the other benefits of digital PR ✨ Here are just a few metrics I use on top of links:

How I look at Ahrefs when I see how much the client's domain rating has increased 😍

PSA: If your client's brand/product/service doesn't have a link to Valentine's Day then don't shoehorn it into your press release over the next couple of weeks. We all love a hook 💓 but only when it's relevant

Tuesday Tip: Keep an eye on #journorequests 👀 If you see someone regularly asking for requests for a specific industry/relevant to you or your client's brand, email them and intro yourself. That way you can get on their radar and hopefully act as a great help in the future!

Get your Feb diaries ready: 🏳️‍🌈 LGBT+ History Month ❤️ 1st: Time To Talk Day 🏉2nd: 6 Nations begins 🏅4th: Grammys 🐉10th: Chinese New Year 🥞13th: Shrove Tuesday 💋14th: Valentine's Day 👗16th: LDN Fashion Week 🥂18th: BAFTAs 🐶20th: Love Your Pet Day 🐸29th: Leap Year