Emmanuel Obadia

Maximize success in your #businesstransformation with the Beckhard Harris formula. Learn how to overcome resistance to change in our latest blog post 📈💪 #saas #changeManagement emmanuelobadia.com/2023/02/07/ove…

AI is a high-pressure pump. If your pipeline is full of holes, you're just destroying wealth faster. My 2025 retrospective is live. emmanuelobadia.com/2026/01/05/ai-… #B2BStrategy #AIStrategy

Most B2B segmentation fails. Not because the Ideal Customer Profile is wrong—but because the moment is wrong. People don’t buy in demographics. They buy in struggling moments. Here’s why the Minimum Viable Segment changes everything → emmanuelobadia.com/2025/12/05/why… #B2B #GTM #SaaS

Curious what “AI agents” can really do? Think research assistant, writing partner, or customer support teammate — not a robot replacing people.

AI in CRM ≠ mega-project. For SMBs, it’s small AI agents that cut friction and give teams back time for customers. New post → 5 Surprising Truths About AI in CRM That Give SMBs a Real Edge Read → emmanuelobadia.com/2025/10/03/ai-… #AI #CRM #SMB #SalesAutomation #CustomerExperience

🔗 Le programme officiel de mes tables rondes au #SalonSolutions est en ligne :
👉 salons-solutions.fr/intervenant-in… 📍 Rendez-vous le 7 octobre à Paris pour parler IA & CRM : mythes, réalités & agentique. #CRM #AI #CustomerExperience #B2B

📢 Le 7 octobre à Paris, je prends la parole au #SalonsSolutions !
2 tables rondes sur IA & CRM :
👉 Mythes vs Réalités
👉 Agents IA, collègues numériques Merci à @cdansette (France 24) pour l’animation 🙌
🔗 salons-solutions.fr/intervenant-in… #CRM #AI #CustomerExperience #B2B

Huge thanks to Hirondo for their brilliant work on our brand refresh at Emmanuel Obadia & Partners 🙌 Excited for this new chapter and to keep empowering #B2BTech leaders to Innovate, Implement & Inspire. #BrandRevamp #TechLeaders

B2B Tech Leaders: Facing growth paralysis? I empower you to turn uncertainty into scalable growth with the #IMPACTPlaybook 🚀 Weeks, not months: 🔹 Innovate (customer-obsessed GTM) 🔹 Implement (predictable engine) 🔹 Inspire (growth culture + GenAI) 👉 emmanuelobadia.com

🚀 Scaling your business can feel stuck. In my latest blog post, I share frameworks that helped me and others drive growth: 💡 EOS
🎯 OKRs
🧠 Lean Startup & JTBD
🤖 Generative AI 👉 emmanuelobadia.com/2025/04/14/fro… 
Let’s scale with clarity! #StartupGrowth #OKRs #GenerativeAI

Consultez mon dernier article: Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter linkedin.com/pulse/marketin… via @LinkedIn

B2B sales & marketing needs a shift ✅ Understand why customers buy, not just what they buy ✅ Use AI-driven insights to personalize at scale. ✅ Apply the Four Forces of Progress to remove buying friction 🎥 New video: youtu.be/968kGYkKOOc?si… #JTBD #AIforSales #GrowthHacking

Ready to evolve your B2B marketing strategy? The future is integrated, customer-centric, and built on relationships, not just impressions

One-off B2B campaigns are failing us. 🛑 It's time to move to an integrated, customer-centric approach. Dive in to see why: emmanuelobadia.com/2024/11/05/why… #B2BMarketing

We tried this at @Oracle , moving from awareness to #ABM with impressive results. Learn from our experience and see why integrated > one-off. 🔗 emmanuelobadia.com/2024/11/05/why…

My latest blog post explains why integrated campaigns are the way forward: always-on, data-driven, and putting the customer at the core.

Traditional, isolated B2B campaigns aren't enough for today's informed buyers. They're ineffective, costly, and lack the continuity buyers crave.

🔗 Webinaire réservé aux collaborateurs des entreprises adhérentes Numeum ! Vérifiez votre entreprise dans l’annuaire 👉 numeum.fr/annuaire-des-a…

📆Jeudi 7/11 à 9h, découvrez comment booster vos parcours clients B2B grâce aux stratégies omnicanales lors de notre webinaire @numeum_ exclusif ! 🚀 Inscription ici 👉app.livestorm.co/numeum-6/strat… #B2B #Omnichannel

🎯 Au programme : hyperpersonnalisation, alignement marketing/ventes, expérience omnicanale, et fidélisation client ! 👥

📌 Nos experts : @velinacoubes , Senior Director Marketing EMEA chez @Workday Benoit Marcellin, Directeur Général de Nomination Laurence Lepelley, Head of Marketing France & North West Africa chez @nutanix