Eric

@cooldeep_me @beehiiv @SparkLoopHQ Congratulations bro! What is your newsletter, would love to get an inspiration

12 months ago, my newsletter made $0. Last month: $15,000. In between: more failures than I can count. @beehiiv and @SparkLoopHQ network gave me distribution I could not build alone. But the real unlock? I stopped quitting after every bad week. Still here. Still learning. Year two continue....

@MikeyPesto What are you planning to be the content for it and will it be every week kind of thing?

$28K in inbounds in 48 hours from a publication most of my subscribers will never see. Every newsletter — ESPECIALLY LOCAL — should be running a second publication. Not a bigger send. Not a louder send. A separate one, built for hot, warm, and lost leads. A nurture sequence that lives outside the main newsletter so the message never gets buried. I revamped mine over the weekend. Hit send on Saturday. 48 hours later — an estimated $28K in inbounds is sitting in my inbox. Heres the playbook: My main newsletter goes out to the whole crew every tuesday. It's the front door — community, content, events, products. It's not the place to be pitching sponsors or chasing down warm leads. Doing that in the main send dilutes the brand and makes the message disappear in the noise of everything else going on. So I built a second publication. A strategic nurture track for: Hot leads — humans actively circling a yes. Warm leads — humans who raised a hand but haven't moved. Lost leads — humans who went quiet, passed, or ghosted. I methodically add to it over time. Every conversation, every inbound, every "maybe later" — they go in the right bucket and get the right sequence. No one gets lost in the main list. Not all of the inbounds will close. That's fine. Many of the inbounds I will actually decline because they don't fit the brand. The point is the message actually landed — it wasn't buried under an event listing or a deep dive on what happens inside a bear den in winter, or a new hat drop. It had its own stage and its own audience, its own story... and it worked. If you're running a newsletter and you're trying to nurture leads inside your main send, you're leaving money on the table and diluting the reader experience at the same time. Build the second publication. Segment it. Feed it. Let it do the work your main newsletter was never built to do. One publication for the community. One publication for the business. Both serving the brand. Try it. You'll be amazed at the results.

@MikeyPesto This video looks great

Premium subscriptions bore me. Snail mail is far more fun to create and to receive. It’s great to see so many creative humans building not just for the inbox but also for the mailbox.

@MikeyPesto I love the idea..would you be able to show what this mail actually looks like or what you cover in these? Maybe on your YouTube?

The world is so darn generic. Make things that people actually want. Make things you want. Snail mail is very much alive. Every local newsletters should be doing this — and most media companies should be exploring how to run the playbook. Each envelope you see is $25 — Each envelope is stuffed to the brim with Catskill Goodness — and each envelope drives toward one singular mission: COMMUNITY. P.S. This is my third trip to the post office in 48 hours.

@STORUP1 @beehiiv Congrats!!

Cool number — finally reached 10k subs on my newsletter!! Took me quite exactly 1 year & $5112,86 USD @beehiiv

@aryanXmahajan Deploy

We just deployed AI Humanoid Robots at a Vegas hotel. $347K additional revenue. 30 days. Most businesses don't even know this exists yet But here's what's happening right now: While competitors burn $200K+/year on marketing teams, we're deploying robots that work 24/7 and generate attention automatically → Vegas hotels: $347K in pure attention revenue (30 days) → Trade shows: 2,847 qualified leads in 3 days → Manufacturing: 3x cost reduction, zero sick days → Retail stores: 40% conversion increases → Nightclubs: premium pricing from robot entertainment We documented every deployment across 60+ businesses The results? $1.2M+ in tracked revenue This isn't coming in 5 years. It's happening right now. Early adopters are dominating their markets while competitors don't even know robots exist for business Documented the complete playbook: - Vegas hotel revenue framework ($347K case study) - Trade show lead generation system (2,847 leads) - Manufacturing automation protocol (3x cost reduction) - Retail conversion blueprint (40% increases) - Cross-industry deployment guide Want the complete deployment playbook? Like + comment "DEPLOY" + repost, and I'll DM it to you. (must be following)